August 22, 2024

Mastering the Art of Relevance

On this episode of the Gross Profit Podcast, James Kennedy sits down with Nathan Acuff, CFO at Expected Behavior. Nathan is known for his strategic acumen in turning complex financial challenges into opportunities for growth and stability.
The Gross Profit Podcast
The Gross Profit Podcast
Mastering the Art of Relevance
Loading
/

Show Notes

In this episode James Kennedy sits down with Nathan Acuff, CFO at Expected Behavior. Nathan is known for his strategic acumen in turning complex financial challenges into opportunities for growth and stability.

About Nathan Acuff: Nathan Acuff is a partner and the CFO of Expected Behavior, where his expertise in financial management and strategic planning has been pivotal in steering the company through various financial landscapes. With a focus on navigating financial crises and optimizing financial strategies, Nathan brings a wealth of knowledge and experience to the table.

What You’ll Learn:

  1. Navigating Financial Challenges: Insights into how Nathan has managed financial crises and transformed these challenges into strategic opportunities for growth.
  2. Strategic Financial Planning: The importance of adaptive strategies in ensuring financial health and business success.
  3. Risk Management: Nathan’s approach to mitigating risks while capitalizing on opportunities to drive organizational success.

Episode Highlights:

  • “Nathan, can you share a specific instance where you turned a financial challenge into a strategic opportunity?”
  • “What strategies do you employ to adapt to the ever-changing financial landscapes?”
  • “How does effective risk management contribute to the overall success of Expected Behavior?”

More about Nathan’s Role: Nathan’s role as CFO involves not just overseeing the financial operations but also shaping them to align with broader business goals. His insights into strategic planning and risk management have been crucial in navigating Expected Behavior through the complex dynamics of the tech industry.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Iberly Abreu – Inside Turks and Caicos: How Resort Purchasing Really Works

In this episode, James Kennedy chats with Iberly Abreu, Purchasing Manager at South Bank (part of Grace Bay Resorts, Turks & Caicos). Iberly shares her path from FedEx and hotel operations to running purchasing for a luxury, guest-obsessed island resort. We dig into import-dependent supply chains, inventory discipline, and the realities of sourcing everything from linens to last-minute kosher items – plus how ProcurementExpress.com streamlines approvals, budgets, CapEx, and contingency spend in a fast-moving hospitality environment.

Listen Now »
Merushka Chetty

Donny Mashiach – CFO Reveals His 90% Client Win Rate Secret

James Kennedy sits down with Donny Mashiach, founder of Warrior GP, to unpack how he’s importing an investment-banking “deal team” model into the fractional CFO world. Donny shares how he consistently closes prospects with a pre-work, presentation-led pitch, how he aligns incentives so everyone wins, and a concrete case study where he unlocked $750k of cash by fixing inventory turns at an eCommerce retailer. They also touch on walking away from “wrong” venture terms, seasonality planning, and why founders should expect their exit to feel personal – and stressful.

Listen Now »
Merushka Chetty

Scott Geller – The Staffing Business Cash Flow Death Trap (And How to Escape)

In this episode, James Kennedy sits down with Scott Geller, CEO of Path Predict LLC and fractional CFO, to unpack the nuts and bolts of running and scaling staffing firms. Scott explains why staffing is really two sales pipelines (candidates and clients), how cash flow can get crushed by weekly payrolls and 30–90 day receivables, and the practical levers owners can pull – pricing, margins, funding – to stay liquid and grow. He also shares a venture story: guiding a COVID-era sports-tech startup past a so-so VC offer to a stronger strategic exit by building runway, discipline, and options.

Listen Now »