ProcurementExpress.com Logo
Start Free Trial
ProcurementExpress.com Logo
Book a Demo
August 22, 2024

Mastering the Art of Relevance

On this episode of the Gross Profit Podcast, James Kennedy sits down with Nathan Acuff, CFO at Expected Behavior. Nathan is known for his strategic acumen in turning complex financial challenges into opportunities for growth and stability.
The Gross Profit Podcast
The Gross Profit Podcast
Mastering the Art of Relevance
Loading
/
Download File
Play in new window
  • 30 mins
  • 2024-08-22
Subscribe on

Show Notes

In this episode James Kennedy sits down with Nathan Acuff, CFO at Expected Behavior. Nathan is known for his strategic acumen in turning complex financial challenges into opportunities for growth and stability.

About Nathan Acuff: Nathan Acuff is a partner and the CFO of Expected Behavior, where his expertise in financial management and strategic planning has been pivotal in steering the company through various financial landscapes. With a focus on navigating financial crises and optimizing financial strategies, Nathan brings a wealth of knowledge and experience to the table.

What You’ll Learn:

  1. Navigating Financial Challenges: Insights into how Nathan has managed financial crises and transformed these challenges into strategic opportunities for growth.
  2. Strategic Financial Planning: The importance of adaptive strategies in ensuring financial health and business success.
  3. Risk Management: Nathan’s approach to mitigating risks while capitalizing on opportunities to drive organizational success.

Episode Highlights:

  • “Nathan, can you share a specific instance where you turned a financial challenge into a strategic opportunity?”
  • “What strategies do you employ to adapt to the ever-changing financial landscapes?”
  • “How does effective risk management contribute to the overall success of Expected Behavior?”

More about Nathan’s Role: Nathan’s role as CFO involves not just overseeing the financial operations but also shaping them to align with broader business goals. His insights into strategic planning and risk management have been crucial in navigating Expected Behavior through the complex dynamics of the tech industry.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Tiffany Vogel – The 3-Year Plan to Build and SELL a CFO Empire!

This week James sits down with Tiffany Vogel, founder of Insight CFO Services, to explore what it means to build a scalable, values-driven fractional CFO firm from the ground up. Tiffany shares her unconventional decision to take on debt and build a team from day one – defying the typical solo CFO path.
They dive into her background in healthcare analytics, her real estate investing success, and how those experiences shaped her approach to financial leadership. Tiffany also talks candidly about setting boundaries, managing burnout, and keeping her mission at the center of everything she builds.
Stick around to the end to hear how she’s planning retreats for founder transformation – and why every CFO should be thinking about their exit, too.

Listen Now »
Merushka Chetty

Kyle Smith – The Balance Sheet Red Flag That Could Bankrupt You

This week James sits down with Kyle Smith, founder of Strata Advisory and seasoned fractional CFO, to explore what it takes to help fast-growing service businesses thrive. With a background in management consulting and a knack for navigating complex financial waters, Kyle breaks down the strategies he uses to guide his clients toward clarity, confidence, and profitable decision-making.

They discuss building financial infrastructure from scratch, the difference between being busy and being successful, and why most business owners need to stop trying to do it all.
Stick around to the end to hear Kyle’s take on how fractional CFOs can make themselves indispensable to the CEOs they serve.

Listen Now »
Merushka Chetty

Jason Andrews – One Cold Email Changed His Career Forever

This week James sits down with Jason Andrews from FloQast to unpack the unexpected journey from accounting to marketing – and the lessons learned scaling a finance function through hypergrowth. Jason opens up about his time at Twilio, where he helped guide the company from $650M to over $4B in revenue, led a massive ERP migration, and managed a global team across five time zones. He also shares why he made the surprising leap into marketing at FloQast and how his accounting DNA continues to drive his impact.
Whether you’re navigating messy month-end closes, leading through explosive growth, or considering a career pivot, this episode is full of wisdom on process, people, and perspective.

Listen Now »