May 23, 2024

The Starfish Effect of Fractional Work

On this episode of the Gross Profit Podcast, James Kennedy sits down with James Bennett, Fractional Financial Director and Founder of J-Benn Financial. They delve into the nuances of fractional work and the unique, impactful relationships it fosters between clients and fractional professionals.
The Gross Profit Podcast
The Gross Profit Podcast
The Starfish Effect of Fractional Work
Loading
/

Show Notes

In this episode James Kennedy engages with James Bennett, Fractional Financial Director and Founder of J-Benn Financial. They delve into the nuances of fractional work and the unique, impactful relationships it fosters between clients and fractional professionals.

About James Bennett: James Bennett leads J-Benn Financial, a firm dedicated to empowering ambitious business owners through tailored, client-centric virtual finance solutions. Specializing in creating tax-efficient structures and implementing the best cloud accounting solutions, notably as a Xero certified practice, James and his team offer bespoke services that precisely fit the diverse needs of their clients.

What You’ll Learn:

  1. The Personal Touch in Fractional Services: How James’s approach to understanding each client’s unique business landscape enhances the effectiveness of financial strategies.
  2. The Three Hurdles to Partnership: Discover the essential qualities James looks for in clients to ensure a successful and mutually beneficial relationship.
  3. Tailored Financial Solutions: The advantages of personalized, flexible financial services in today’s dynamic business environment.

Episode Highlights:

  • “James, can you explain the ‘Starfish Effect’ and how it relates to the work you do with your clients?”
  • “What are the three hurdles you require potential clients to clear, and why are these important?”
  • “How does your approach differ when dealing with various challenges that your clients face?”
  • “Can you share a success story where your bespoke solutions significantly propelled a client’s business forward?”

Beyond providing financial direction, James Bennett’s work is about building lasting relationships that not only solve immediate financial issues but also prepare businesses for sustainable success. His commitment to client-specific strategies demonstrates the power of the fractional model in today’s business world.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Shane Spellman – Fractional CFO Saves Client $500K in M&A Deal

James Kennedy sits down with Irish fractional CFO Shane Spellman, founder of Spellman Profit Partners, to unpack how a buy-side, board-level investment lens can transform SMB decisions day-to-day and at exit. Drawing on Shane’s time leading return-on-investment and M&A support at Kerry Group, they cover capital ranking, integration pitfalls, and why “you can do anything – but not everything” should guide every owner’s roadmap.

Listen Now »
Merushka Chetty

Joey Albertson – CFO Found $2.5M Unbilled Revenue

In this episode, James sits down with fractional CFO Joey Albertson – founder of The Profitability Project – to unpack the “$2.5M mistake” she uncovered within 30 days at a B2B SaaS company. They get tactical about balance-sheet reconciliations, fixing SaaS billing leaks, and how Joey’s Clarity → Structure → Profitability framework delivers fast, measurable results (without a six-month wait).

Listen Now »
Merushka Chetty

Jaime Medina – The Singing CFO

In this episode, James Kennedy sits down with Jaime Medina, founder of The Startup CFO (tscfo.com), to unpack non-dilutive ways B2B SaaS founders can extend runway before their next equity round. Drawing on Jaime’s path from physics PhD to McKinsey to fractional CFO (now leading a 38-person team across Spain and Germany), they dive into European public funding, soft loans, grants, tax incentives, and – most surprisingly – bank financing for SaaS. You’ll hear how to present unit economics to credit risk teams, run multiple debt processes in parallel, and realistically save 10–20% dilution on the next raise. Bonus: why the best CFOs play offense (growth) and defense (controls)… and why Ring of Fire is a crowd-pleaser at karaoke.

Listen Now »