June 13, 2024

Game-Winning Fractional CFO Moves

On this episode of the Gross Profit Podcast, James Kennedy sits down with Adam Guess, CFO at the American Football Coaches Association and Fractional CFO at Brazos Innovation Partners. They discuss the intricacies of finance within the football industry, the crucial role of communication in financial management, and the unique challenges Adam faced while pursuing his MBA online.
The Gross Profit Podcast
The Gross Profit Podcast
Game-Winning Fractional CFO Moves
Loading
/

Show Notes

This week James Kennedy is joined by Adam Guess, CFO at the American Football Coaches Association and Fractional CFO at Brazos Innovation Partners. They discuss the intricacies of finance within the football industry, the crucial role of communication in financial management, and the unique challenges Adam faced while pursuing his MBA online.

About Adam Guess: Adam Guess brings a rich blend of experience in both sports and business finance. As CFO of the American Football Coaches Association and a Fractional CFO at Brazos Innovation Partners, Adam has a deep understanding of venture capital, operational challenges in launching new companies, and strategic cash flow management. His insights are informed by a career that spans significant financial roles in sports and innovative startups.

What You’ll Learn:

  1. Football Finance: An exploration of the financial strategies that drive one of America’s most beloved sports.
  2. Communication as a Financial Tool: How effective communication can enhance financial management and business operations.
  3. Online MBA Experience: Insights into the challenges and advantages of obtaining an MBA online, especially in the early days of such programs.

Episode Highlights:

  • “Adam, can you explain the financial complexities unique to the football industry?”
  • “What have been some of your most effective strategies for managing venture capital and cash flow in new companies?”
  • “How has your experience with online education shaped your professional approach in finance?”
  • “Can you share a story where clear communication significantly impacted a financial decision or outcome in your career?”

Beyond his role at the AFCA and Brazos Innovation Partners, Adam’s career is marked by a commitment to strategic growth and innovation in finance. His expertise not only spans the financial demands of sports organizations but also extends to guiding startups through critical growth phases.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Niall White – $10B in Deals: Post-Acquisition Reality Check

In this episode, James Kennedy sits down with Niall White, corporate finance expert and founder at Capstack, to unpack what really determines success after the deal closes. Drawing on a career spanning BDO (Dublin & London), Barclays Capital (funding marquee PE buyouts), and in-house M&A at an Irish PLC, Niall explains why most value is won – or lost – during integration, not at the signing ceremony. They cover how to prepare a founder-led company for sale, structure earn-outs that actually work, and the people/controls you must have in place before, during, and after a transaction.

Listen Now »
Merushka Chetty

Paul Maskill – How to Get 50% Equity in a Business Without Investing

In this episode, James Kennedy sits down with Paul Maskill, the “Blue-Collar CFO,” to unpack how service pros and trades owners can turn a time-for-money job into a sellable, scalable company. From pricing that actually funds growth to partnering for equity, Paul shares the moves he used to grow and exit multiple local businesses (landscaping, electrical, kids’ sports programs) and why home-service companies win by doing “the boring stuff” brilliantly – answer fast, show up, keep promises.

Listen Now »
Merushka Chetty

Eric Segal – $30M Banking Crisis: SEC Investigation Story

James Kennedy sits down with Eric Segal, Managing Director at CFO Consulting Partners, to unpack what community banks and fintechs really need from a CFO team. From Eric’s early days rating institutions during the S&L crisis at Moody’s to treasury and CFO roles at American Express, and finally a high-stakes turnaround as interim CFO for a stressed community bank in 2008–09, this episode explores asset-quality shocks, SEC/OCC scrutiny, restatements, and how to run multiple regulatory workstreams without losing the plot. You’ll also hear how to evaluate a CFO firm for industry fit – and why there’s still plenty of “alpha” hiding in management quality and front-line execution.

Listen Now »