July 25, 2024

Mastering Cash Flow Forecasting

On this episode of the Gross Profit Podcast, James Kennedy sits down with Colin Hewitt, CEO and Co-Founder of the cash flow forecasting app, Float. They explore the importance of effective cash flow management and how technological innovations like Float are revolutionizing this critical area.
The Gross Profit Podcast
The Gross Profit Podcast
Mastering Cash Flow Forecasting
Loading
/

Show Notes

This week James Kennedy meets Colin Hewitt, CEO and Co-Founder of the cash flow forecasting app, Float. They explore the importance of effective cash flow management and how technological innovations like Float are revolutionizing this critical area.

About Colin Hewitt: Colin Hewitt transitioned from agency owner to tech entrepreneur, driven by his experiences with the challenges of cash flow management. His app, Float, is an award-winning tool designed to enhance the financial clarity for small businesses by integrating with popular accounting platforms and providing dynamic, easy-to-use forecasting features.

What You’ll Learn:

  1. The Importance of Cash Flow Forecasting: How accurate projections can significantly impact a business’s ability to plan and execute strategies effectively.
  2. Innovations in Financial Tech: Discussion on how Float helps businesses navigate financial uncertainty through scenario planning and budgeting features.
  3. The Rise of the Fractional CFO: Insights into why Colin has declared 2024 as ‘The Year of the Fractional CFO’ and how fractional roles are becoming crucial in modern business environments.

Episode Highlights:

  • “Colin, how did your own challenges with cash flow in your previous business lead to the creation of Float?”
  • “What are the key benefits that Float provides to CFOs and finance teams?”
  • “Can you explain the criteria businesses should consider when looking for the right fractional CFO?”

More about Float: Float simplifies cash flow forecasting, replacing traditional spreadsheets with a visual and interactive dashboard that predicts future financial scenarios. This tool supports businesses by providing clear insights that help make informed decisions to steer clear of potential cash pitfalls.

The book mentioned by Colin: The e-myth by Michael Gerber

The Gross Profit Podcast

More Episodes

Merushka Chetty

Paul Maskill – How to Get 50% Equity in a Business Without Investing

In this episode, James Kennedy sits down with Paul Maskill, the “Blue-Collar CFO,” to unpack how service pros and trades owners can turn a time-for-money job into a sellable, scalable company. From pricing that actually funds growth to partnering for equity, Paul shares the moves he used to grow and exit multiple local businesses (landscaping, electrical, kids’ sports programs) and why home-service companies win by doing “the boring stuff” brilliantly – answer fast, show up, keep promises.

Listen Now »
Merushka Chetty

Eric Segal – $30M Banking Crisis: SEC Investigation Story

James Kennedy sits down with Eric Segal, Managing Director at CFO Consulting Partners, to unpack what community banks and fintechs really need from a CFO team. From Eric’s early days rating institutions during the S&L crisis at Moody’s to treasury and CFO roles at American Express, and finally a high-stakes turnaround as interim CFO for a stressed community bank in 2008–09, this episode explores asset-quality shocks, SEC/OCC scrutiny, restatements, and how to run multiple regulatory workstreams without losing the plot. You’ll also hear how to evaluate a CFO firm for industry fit – and why there’s still plenty of “alpha” hiding in management quality and front-line execution.

Listen Now »
Merushka Chetty

Joe Stafford – The $26 Million Math Mistake That Changed Everything

In this episode, James Kennedy sits down with Joe Stafford, founder of Trinity Business Advisors and serial entrepreneur, to unpack hard-won lessons from scaling to $60M revenue, surviving a bank workout, exiting two companies, and now guiding owners through exit planning the right way. Joe shares how a simple gross-margin math fix generated $26M in profit, what really happens when private equity is on the other side of the table, and a practical playbook for making your business sellable, scalable, and less owner-dependent.

Listen Now »