August 21, 2023

The Origin Story of

James welcomes a very special guest to the Gross Profit Podcast: Richard Greenane, his co-founder!
Gross Profit Podcast
The Gross Profit Podcast
The Origin Story of

Show Notes

James Kennedy, CEO and co-founder of, welcomes a very special guest to the Gross Profit Podcast: Richard Greenane, his co-founder.

Dive deep into the foundational story of the company that has helped businesses manage billions of dollars. If you’ve ever wondered how came to be, or if you’re curious about the journey of creating a successful business from scratch, this episode is a must-listen.

What You’ll Learn:

  • The Genesis of an Idea: Discover the inspiration and the initial problem that led to the creation of
  • Challenges & Triumphs: Richard opens up about the highs and lows of their journey, from harrowing experiences to significant milestones like achieving MRR targets.
  • Building the Dream Team: The duo discusses the intricacies of team-building — the challenges, the rewards, and the lessons learned.
  • Guided by Values: Understand how the core values of have steered the company’s decisions and strategies.
  • Evolving with Time: Gain insights into how has dynamically adapted to changes and market demands over the past 8-9 years.
  • Product Evolution: Dive into the development process of the product and how it became a growth catalyst for the company.
  • Staying Ahead: Richard shares strategies on staying relevant and competitive in the rapidly evolving SaaS industry.
  • Peering into the Future: What’s next for Get a sneak peek into the vision and future plans of the company.

Episode Highlights:

  • “So, Rich, that accent surely gets a lot of attention?”
  • “Let’s go back to the start. What was that ‘a-ha’ moment for both of us with”
  • “We’ve had our share of challenges. Falling asleep at the wheel and letting go of team members weren’t easy times.”
  • “Our MRR milestones and sending our team on their first trips — definitely some of the proudest moments.”
  • “Rich, where do you see heading in the next decade?”

Stay tuned for more episodes of the Gross Profit Podcast, where we uncover more behind-the-scenes stories, expert insights, and business strategies.

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