October 17, 2024

Renew or Lose: The SaaS Revenue Challenge

In this episode of The Gross Profit Podcast, host James Kennedy sits down with Klara Ahlgren from Younium. Learn how embracing the right technology can streamline your processes and enhance your customer relationships!
The Gross Profit Podcast
The Gross Profit Podcast
Renew or Lose: The SaaS Revenue Challenge
Loading
/

Show Notes

In this episode James Kennedy sits down with Klara Ahlgren, Senior Account Executive at Younium and Co-Host of the Revenue Circus Podcast. Klara brings her passion for SaaS and finance into the conversation, where she and James discuss how embracing the right technology can streamline your processes and enhance customer relationships for long-term growth.

Klara shares her experience in helping CFOs at B2B SaaS companies improve efficiency by automating their subscription management, billing, and revenue recognition. With nearly a decade in the tech industry, Klara is a seasoned sales professional who is dedicated to helping companies focus on sustainable growth, profitability, and strategic insights.

Episode Highlights:

  • From Chaos to Control: How Younium helps companies reclaim time and reduce errors by automating complex processes such as billing, subscription management, and revenue recognition.
  • The Importance of SaaS Metrics: Klara emphasizes how real-time access to key SaaS metrics (like MRR, ARR, and churn rates) can empower CFOs and finance teams to make data-driven decisions that fuel growth.
  • Streamlining the Quote-to-Cash Process: Klara explains how Younium’s solutions help finance teams focus on high-value tasks by automating manual workflows, allowing companies to increase revenue and improve customer retention.
  • Klara’s Journey: As a high-energy SaaS enthusiast and a co-host of the Revenue Circus Podcast, Klara talks about balancing her role as a single mom and a career-driven professional. She also highlights the latest trends in SaaS sales and revenue operations from her podcast experience.

What You’ll Learn:

  • Optimizing Your Subscription Business: How automating subscription management, billing, and revenue processes can free up time and eliminate manual errors.
  • Key SaaS Metrics for Growth: The importance of tracking metrics like recurring revenue, churn rates, and customer retention to drive better business outcomes.
  • Scaling with the Right Technology: How tools like Younium can support B2B SaaS companies in improving their quote-to-cash process and unlocking new sales channels.
  • Embracing Automation for Finance Teams: Klara shares the benefits of automating financial processes to reduce costs, increase control, and make finance a strategic partner in growth.

About Younium:

Younium offers an all-in-one financial solution designed for B2B companies that need to streamline subscription management, billing, and revenue recognition. By automating these processes, Younium helps businesses focus on scaling their operations and maximizing profitability. With real-time access to financial metrics and a seamless quote-to-cash workflow, companies can make better decisions, save time, and unlock growth potential.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Rachel Phillips – Lawyer Turns CEO: Building a 52-Person Accounting Firm

In this episode, James Kennedy sits down with Rachel Phillips of Fully Accountable – a trained M&A attorney who now helps lead a 52-person outsourced accounting and CFO services firm. Rachel shares how a background in competitive Irish dancing shaped her endurance and consistency as an operator, why she chose entrepreneurship over a traditional law career, and how Fully Accountable evolved into a metrics-driven, values-led team built for modern businesses. They also dig into 13-week cash-flow forecasting, budget discipline (without rigidity), purchase orders as a control mechanism, and what founders should know when preparing to sell a business.

Listen Now »
Merushka Chetty

Phil Trowler – The $1M Surprise Invoice Crisis

In this episode, James Kennedy sits down with Phil Trowler, financial strategist and early finance leader at Olipop, to unpack the realities of scaling a high-growth CPG brand and why storytelling, cash-flow foresight, and purchase-order discipline can make or break a business. From Phil’s unconventional journey through EY, government finance, and Silicon Valley startups, to hard-earned lessons from hypergrowth, inventory risk, and sales forecasting, this episode is a masterclass in strategic finance for founders navigating rapid expansion.

Listen Now »
Merushka Chetty

Susanne IJkema – How to Exit When Your Back’s Against the Wall 

In this episode, James Kennedy sits down with Susanne IJkema-Hilgenkamp, Regional Director at The CFO Centre / CFO Center and a fractional CFO based in the Netherlands, to unpack what great stakeholder management really looks like – especially when the stakes are high. From boardrooms that include government and global corporates (including a joint venture where the CEO of the board was the Crown Prince of Brunei) to fast-moving SMEs, Susanne shares how to avoid surprises, align shareholders, and guide major decisions. They also dive into a compelling exit story: helping a 79-year-old founder sell urgently due to health reasons – without selling from a position of panic.

Listen Now »