October 24, 2024

No-Nonsense Insights from a Fractional CFO

In the latest episode of the Gross Profit Podcast, James gets advice from Justine Lemanowicz on how to structure his company’s shift from product-based offerings to building a professional services wing. Justine, Owner and Fractional CFO from Fit2Grow CFO Solutions, shares how to build a profitable professional services business by aligning financial structures, using the right accounting practices, and motivating teams with the right incentives.
The Gross Profit Podcast
The Gross Profit Podcast
No-Nonsense Insights from a Fractional CFO
Loading
/

Show Notes

In this episode of The Gross Profit Podcast, host James Kennedy sits down with Justine Lemanowicz, Owner and Fractional CFO at Fit2Grow CFO Solutions, to explore how businesses can successfully shift from product-based offerings to building a profitable professional services wing. Justine brings over two decades of experience in accounting and finance, offering invaluable insights into structuring financial systems, optimizing cash flow, and motivating teams as you expand into professional services.

Throughout this episode, James and Justine discuss strategies for aligning financial structures with new business goals, setting the foundation for scalable growth, and ensuring profitability as companies diversify their offerings.

Episode Highlights:

  • Shifting to Professional Services: Justine shares how to strategically transition from a product-based business to a professional services model, ensuring financial alignment and a smooth transition.
  • Building a Profitable Services Business: Learn how Justine helps small and mid-market firms optimize profitability through custom financial models and strategic planning.
  • Financial Structures for Success: The importance of creating and maintaining efficient financial systems to ensure healthy cash flow, manage debt, and accurately forecast future performance.
  • Motivating Your Team: Justine explains how to incentivize your teams effectively to drive the success of your new professional services wing, ensuring everyone is aligned with business goals.

What You’ll Learn:

  • Optimizing Cash Flow: Justine discusses how to manage cash flow effectively during periods of transition and growth, providing strategies to maintain steady, positive cash flow streams.
  • Key Financial KPIs for Growth: How to set and track the right KPIs for a professional services business, from gross margin alignment to consistent cash flow.
  • Overcoming Financial Hurdles: Justine shares how Fit2Grow helps businesses address financial challenges, such as handling bank audits, inaccurate financial statements, and debt management.
  • Strategic Financial Leadership: Why businesses need a finance leader focused on long-term strategy, and how fractional CFOs like Justine can offer high-level expertise without the cost of a full-time CFO.

About Fit2Grow CFO Solutions:

Fit2Grow CFO Solutions partners with small and mid-market organizations to provide scalable financial oversight, guidance, and advice. Their mission is to drive growth, profitability, and financial success for their clients through customized financial solutions and strategic planning.

With values centered on integrity, transparency, and accountability, Fit2Grow offers a trusted partnership for businesses looking to grow and thrive. Justine and her team focus on creating custom financial models and implementing strategies that help companies optimize their cash flow, increase profitability, and plan for sustainable long-term growth.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Hillel Steiner – This Israeli CFO Secret Could Double Your Profits

This week James sits down with Hillel Steiner, founder of ProfitUp Financials and a fractional CFO based in Israel, to discuss the surprising advantages of working with international finance talent. Together, they dive into the differences between U.S. and Israeli business cultures, what founders often get wrong about funding, and how having a strong financial strategy can be the difference between staying stuck and scaling up.
Hillel also walks through a real-life case study of a BI company stuck in a high-revenue, low-profit cycle – and how he helped them transform by refocusing their service model and aligning their team more efficiently.
Stick around to the end for a massive bonus offer from Hillel that’s perfect for growing service-based companies.

Listen Now »
Merushka Chetty

Patrick Arnold – 7M Sales, Zero Profit: The Fix 

This week James sits down with Patrick Arnold, Director of Client Advisory Services at Elliott Davis, to explore the power of Client Advisory Services (CAS) and its game-changing impact on business profitability. Patrick shares an engaging case study of how he helped a golf cart business in South Carolina go from stagnant growth to seven-figure annual distributions – all by optimizing inventory, restructuring financial processes, and leveraging technology for smarter decision-making.
They also dive into the role of CAS in modern accounting, the evolution of public accounting firms to include more strategic, forward-thinking advisory, and how business owners can unlock hidden cash flow by better managing working capital.

Listen Now »
Merushka Chetty

Chris May – Fake CFOs Exposed: How to Spot the Difference

This week James sits down with Chris May, founder and CEO of Quadrant Advisory, to explore what separates real CFO strategy from everyday accounting. From turning around a $50M political consulting firm to navigating tricky incumbent finance teams, Chris shares practical advice for business leaders and fractional CFOs alike.
Together, they unpack key finance tools like sensitivity analysis, working capital management, and how to tell whether your books are just “done” – or actually useful. Chris also walks us through his own acquisition of a bookkeeping SaaS and what it taught him about keeping services laser-focused.

Listen Now »