June 19, 2024

Mastering Modern Accounting Dynamics

On this episode of the Gross Profit Podcast, James Kennedy sits down with Ben Taylor, CEO & Co-Founder of SoftLedger. They delve into the nuances of evolving accounting software, the transition challenges from basic systems like QuickBooks to more sophisticated platforms like NetSuite, and the dynamic management of digital assets in the realm of cryptocurrency.
Gross Profit Podcast
The Gross Profit Podcast
Mastering Modern Accounting Dynamics
Loading
/

Show Notes

This week, James Kennedy chats with Ben Taylor, CEO & Co-Founder of SoftLedger. They delve into the nuances of evolving accounting software, the transition challenges from basic systems like QuickBooks to more sophisticated platforms like NetSuite, and the dynamic management of digital assets in the realm of cryptocurrency.

About Ben Taylor: Ben Taylor is the visionary CEO and Co-Founder of SoftLedger, a cloud accounting software designed to meet the needs of small to medium enterprises looking to upgrade from platforms like QuickBooks or Xero. SoftLedger is recognized for its powerful yet user-friendly approach, providing an appealing alternative to more complex systems such as NetSuite and Sage Intacct.

About SoftLedger: SoftLedger is integrated cloud accounting software that streamlines business management for CFOs and controllers. With its robust functionality and user-friendly interface, it provides a seamless transition for businesses upgrading their accounting solutions to handle more complex financial landscapes.

What You’ll Learn:

  1. Transitioning Accounting Systems: The key considerations and challenges businesses face when moving from platforms like QuickBooks to advanced systems like NetSuite.
  2. Cryptocurrency in Accounting: How businesses can effectively manage digital assets amidst the rapidly evolving cryptocurrency market.
  3. User-Friendly Accounting Solutions: Insights into developing accounting software that enhances user experience without adding complexity to their operations.

Episode Highlights:

  • “Ben, what are the most common challenges your clients face when transitioning to more advanced accounting platforms?”
  • “How does SoftLedger address the growing need for managing digital assets in business accounting?”
  • “What inspired the creation of SoftLedger, and how does it simplify complex financial tasks for users?”

Beyond SoftLedger, Ben Taylor’s commitment to innovation in financial technology drives his mission to offer scalable and efficient solutions to modern businesses. His expertise is crucial for companies navigating the intricate requirements of today’s financial environments.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Phil Trowler – The $1M Surprise Invoice Crisis

In this episode, James Kennedy sits down with Phil Trowler, financial strategist and early finance leader at Olipop, to unpack the realities of scaling a high-growth CPG brand and why storytelling, cash-flow foresight, and purchase-order discipline can make or break a business. From Phil’s unconventional journey through EY, government finance, and Silicon Valley startups, to hard-earned lessons from hypergrowth, inventory risk, and sales forecasting, this episode is a masterclass in strategic finance for founders navigating rapid expansion.

Listen Now »
Merushka Chetty

Susanne IJkema – How to Exit When Your Back’s Against the Wall 

In this episode, James Kennedy sits down with Susanne IJkema-Hilgenkamp, Regional Director at The CFO Centre / CFO Center and a fractional CFO based in the Netherlands, to unpack what great stakeholder management really looks like – especially when the stakes are high. From boardrooms that include government and global corporates (including a joint venture where the CEO of the board was the Crown Prince of Brunei) to fast-moving SMEs, Susanne shares how to avoid surprises, align shareholders, and guide major decisions. They also dive into a compelling exit story: helping a 79-year-old founder sell urgently due to health reasons – without selling from a position of panic.

Listen Now »
Merushka Chetty

Neil Geary – The $67M Real Estate Turnaround

In this episode, James Kennedy sits down with Neil Geary, fractional CFO and partner at SeatonHill Partners, to unpack what happens when big entrepreneurial vision meets real-world financial reality. Drawing on a career that started as a Coast Guard – licensed boat captain and evolved through family offices, hospitality, and large-scale real estate development, Neil shares how “captain’s thinking” – planning, diligence, and safety – translates into better decisions for founders and investors.

From rescuing a beloved but loss-making New England “trophy” hotel and restaurant, to helping a Midwestern multifamily developer level up into a $67M ground-up project, Neil shows how the right CFO can turn chaos into a clear course – without killing the entrepreneurial spark that made the business work in the first place.

Listen Now »