Marketing – The Latest Apps Every Business Executive Needs


Marketing apps are the thing to go by for executives nowadays. With constant traveling demands and busy schedules, executives usually stick to mobile device apps to access directions, news, books, weather etc.

One great thing about marketing apps is that you can manage to go about doing your business anywhere. Whether you are travelling, or you are in a hotel; you can be able to access data through mobile devices anytime. The functionalities of these apps are ever-expanding which makes the marketer’s life easier.

The Small Business and Entrepreneurship (SBE) Council of United States discovered when they ran the survey for their report, “Saving Time and Money With Mobile Apps”, that 78 percent of these small business owners believe that their company’s use of mobile apps saves time for the owner. On a weekly basis, these small business owners estimate that they save an average of 5.6 hours (a median of 4.0 hours) due to their firm’s use of mobile apps.

4-5 hours is half a day each week. That’s a huge time save. To help you free up half a day in your week, I’ve put together a list of the apps I find most useful from uploading blog posts to tracking campaign metrics as well as managing marketing budgets. These apps allow marketing executives to access information at their fingertips quickly and conveniently.

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  1. Evernote

As a marketing executive, you are bound to think of your next campaign idea at an unexpected time e.g. right before you go to bed or even when you’re out with friends. You can use Evernote to write notes, capture photos and documents and share notes and notebooks across a variety of devices while you’re on the go. Not only is there a desktop application, but there is also a mobile application. As soon as you open either device, it will sync and update your notes so that you always have access to your latest information.

  1. Quora

Quora is a great platform for marketers looking for information from reliable sources.  Users can ask a question and get real answers from people in the know as well as the option to post blogs.  The app invites users to aid each other by contributing and sharing their own knowledge.

  1. HootSuite

HootSuite provides a social media dashboard that helps marketers post, monitor, and measure their social media tools. It allows you to schedule posts to Twitter, Facebook, and Google+ throughout the day, and even manage multiple accounts. It also provides analytics that is essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks.

  1. Trello

Trello is handy in managing of projects. The feature that really helps with marketing tasks is the checklist you can add to cards. If you create a checklist for your most common marketing tasks, you can save time and reduce errors. It is also helpful for managing employees.

  1. Facebook Pages Manager

Facebook is widely used and businesses can be in touch with their customers easily. This is the official Facebook app. Having it on your phone just might make you more likely to take a photo from your business, or maybe just capture a smile of a customer who just got exactly what they wanted. In other words, if you can make it easier to build a better Facebook page, you’re more likely to get results from it.

  1. AdWords

If you’re doing any pay per click advertising, you’re probably doing it with AdWords. Businesses often decide to boost their website traffic using AdWords. You can check your daily spend, get campaign suggestions, edit your budget and much more.

  1. Buffer

Buffer allows you to manage and monitor your main social media accounts at once.  Instantly schedule content for your Twitter, Facebook and LinkedIn accounts and analyze statistics on how your posts perform.  Set your own updating schedule for each account and create buffering patterns for different times throughout the week according to an audience.

  1. Nimble

Nimble was created to help professionals build better online relationships amid all the multi-channel noise that can deafen consumers.  It allows users to track and engage relationships by unifying contact information, social media profiles of important connections and online conversations in one location, simplifying digital communication.

  1. is a user-friendly and time-saving solution to manage purchasing processes for businesses and put marketers in control of company spend. Marketers can load POs and attach invoices from any device. Marketing managers can approve, reject or comment on POs and get an instant view of budgets, even while on the road. Advertising agencies get an accurate and paperless PO tracking system. also offers enhanced PO functionality with features like approval routing, custom fields, currencies etc.

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