How about boosting your business stamina with digital marketing?
With the advent of the internet, the world is now a global village. Businesses need to face the fact that digital presence is now a huge part of a brand’s identity. If your company does not fully embrace the digital age, it will be left behind.
So, wake up and smell the coffee!!!
Mobile and PC users are constantly on the rise. Millions and millions of people are always online. There is no doubt that digital marketing is taking advertising and marketing by storm.
Previously, ad campaigns were limited to newspapers, magazines, radio and television. Even though some companies still use these types of advertising mediums, they are on the gradual decline while digital marketing is on the rise.
Your competitive advantage lies in your ability to tactfully surf on the wave of digital marketing. Advertising Age (or Ad Age), an online magazine which delivers news, analysis, and data on marketing and media stated on adage.com, “80% of companies will increase digital marketing budgets.”
Tweet this: The better you know yourself, the better your relationship with the rest of the world.
Most businesses are changing their business models to be compatible with the online marketplace. They are putting tremendous efforts to integrate digital marketing strategies in their marketing plans.
Your prospects and customers are researching and buying online, so why aren’t you focusing on reaching to them via the online marketplace?
As technology continues to evolve fast, here is how you can build your digital marketing presence.
1. Know Your Strengths and Weaknesses
You need to identify the strength of your business. This helps you to know if you need to change anything to further boost productivity. You also need to know your weaknesses. Knowing your weaknesses will help you to see where you need the most digital improvement. Research must be an ongoing process in knowing the strengths and weaknesses of your business.
“The better you know yourself, the better your relationship with the rest of the world.” – Toni Collette
2. Harness Online Customer Engagement and Experience
Customer engagement is trending on social media. Digital marketing is a huge part of reaching out to customers before and after sales in order to give them a satisfying customer experience. You can ask your audience if they are happy with your products on comments. This will help you improve your digital marketing status.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
3. Use Influence Marketing and also Become a Thought Leader
You can boost your digital presence by making use of influence marketing. Imagine a film/sports celebrity or an actor with a huge following on social media having to say something cool about your brand. Think of the great positive impact that could bring to your business. It is also important for you to tailor your online presence as a thought leader in your industry.
“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.” – Simon Mainwaring
4. Tailor your Brand for Mobile Device Compatibility
To adequately digitalize your brand, you need to tailor your online marketing to be compatible with mobile devices. The digital age we live in, has seen a marked increase in the use of mobile devices by online users compared to PC users. Research study reveals that 65% of digital media is consumed on mobile devices.
“The mobile-first, cloud-first is a very rich canvas for innovation – it is not the device that is mobile, it is the person that is mobile.” – Satya Nadella
5. Use Procurementexpress.com to manage your digital marketing budget
Digitalizing your business activities require a proper budget. In as much as technology makes business processes easy, it also comes at a price. Budgeting is not easy especially when resources have to cover other areas of the business as well.
“The cold harsh reality is that we have to balance the budget.” – Michael Bloomberg
Procurementexpress.com is an automated purchase order system which helps you to run your budget. It is affordable and easy to use. It is also compatible with mobile devices.
“The Mobile Web Initiative is important – information must be made seamlessly available on any device.” – Tim Berners-Lee
Procurementexpress.com assists in restricting duplication of purchase orders. It also has customizable PDF reports to suit all your reporting needs.
You can approve or reject a purchase order request and ensure to spend within budget. It saves you time and money. You can track every purchase order and avoid wasted spend.