Browse Tag: News

How can NGOs stay out of the headlines (for the wrong reasons)

NGOs and wrong headlines

The good reputation of an NGO determines its ultimate existence. For NGOs not all publicity is good publicity. Negative media reports can cause irreparable damage to your NGO’s image. In some instances, media reports play a role in attracting donors, this is done by publicizing NGOs’ successful activities.  For example, WaterAid decided to subsidize the Telegraph staff member to travel with the NGO to Tanzania to cover a piece on maternal health. The result was a compelling article published online by the Telegraph.

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