Neeti Chauhan – Why 90% of SaaS Companies Are Selling at a Loss
In this episode, James Kennedy sits down with California-based fractional CFO and CPA Neeti Chauhan to trace her remarkable journey from Mumbai and Bangalore to the US tech scene and what that global experience means for SaaS and startup founders today. Neeti shares how yoga and meditation underpin her discipline and clarity as a finance leader, what it was really like working at Lehman Brothers during its collapse, and how she went from knowing no one in Bangalore to building a thriving consulting firm serving fast-growth startups.
Rush Shah – Stop Competing on Price (Service Business Fix)
In this episode, James Kennedy welcomes Rush Shah, founder of Modern CFO Services and fractional CFO based in California. Together they dive into the realities of building and guiding service-based businesses and healthcare organizations (like memory-care facilities and local hospitals). Rush shares lessons from 20+ years in FP&A and leadership roles and how owning his own firm reshaped his view of risk, resilience, and decision-making. They unpack pricing strategy, utilization, loan risk, and how one stressed healthcare operator transformed a dire outlook into a profitable, pay-the-bank-back-in-five-years plan.
Martin Mellor – The One Hire That Changes Everything
In this episode, James Kennedy sits down with fractional CFO Martin Mellor to unpack what it really looks like to shepherd a customer through a live M&A journey – straight from the trenches (Q2 2025). Martin shares how a managed service provider (MSP) can shift from “comfortable lifestyle business” to a serious exit opportunity, what buyers care about (EBITDA multiples, recurring revenue, and quality of earnings), and how CFO-grade clarity turns a fuzzy growth plan into a focused value-creation roadmap. Along the way, they dig into target-setting (including Martin’s memorable “6-3-3” framework), leading vs lagging indicators, and how to translate finance-speak into operational decisions that actually move enterprise value.
Austin Moffat – Fractional CFO Empire: AI Tools + Family Legacy
In this episode, James Kennedy sits down with Austin Moffat, founder of DSO CFO, to unpack how Austin built a thriving fractional CFO firm for dentistry – despite taking a non-traditional route (no CPA). Austin shares how high-level competitive soccer shaped his business IQ, how an early “trial by fire” accounting role accelerated his learning, and why the dental industry urgently needs simple, decision-ready financial clarity. They also dig into dental-specific KPIs, the rise of DSOs and private equity in dentistry, and the practical AI/tech stack Austin is using to run a modern accounting firm.
Wendy Laxton – Fund Accounting Explained: Why Grant Money Gets Spent Wrong
In this episode, James Kennedy sits down with Wendy Laxton, founder of Laxton CFO Services, to unpack the “modern” version of fund accounting – how nonprofits manage restricted vs. unrestricted funds, align grant requirements with real-world operations, and avoid credibility-killing misallocations. Wendy shares how the 2008 recession unexpectedly led her into fractional CFO work, why niching down to nonprofits was a defining move, and what she’s learned from guiding organizations through system complexity – from overbuilt ERPs to intentionally “resetting” in QuickBooks and rebuilding structure over time.
Kerry Peters – Microsoft MVP Exposes the #1 ERP Mistake Companies Make
In this episode, James Kennedy sits down with Kerry Peters, Microsoft MVP and Co-Founder of New View Strategies, to unpack why so many ERP implementations fail – and how businesses can finally get the financial clarity, process efficiency, and operational visibility they were promised.
Kerry shares how her unique blend of corporate controller experience, ERP expertise, and a passion for business process has helped hundreds of companies turn struggling implementations into scalable, high-performing systems. From a publishing company with 21,000 general ledger accounts to organizations stuck in endless month-end closes, Kerry explains the root causes, the fixes, and how to prevent the pain in the first place.
She also reveals how she unintentionally built a thriving fractional CFO practice – simply by helping companies bridge the gap between software, people, and process.
Shane Bender – Agency Finances Are BROKEN – 3 Blind Spots Killing Your Profits
In this episode, James Kennedy sits down with fractional CFO Shane Bender, founder of Bender CFO Services, to dig into the financial realities of running a marketing or digital agency. Using his love of weather models as a metaphor for forecasting, Shane explains why most agency owners are flying blind on margins, cash flow, and growth targets – and how better data, simple models, and discipline can turn chaos into clarity. From client-level profitability to weekly cash planning and “smarter” goals, this conversation is a practical roadmap for agencies that want to grow without blowing up their finances.
Elliott Gaspar – UK’s Secret Weapon Against Silicon Valley
In this episode, James Kennedy sits down with Elliott Gaspar, UK-based Fractional CFO and founder of a fast-growing finance practice, to unpack how the UK’s unique tax-advantaged investment schemes (SEIS/EIS) can accelerate early-stage growth – and how easily founders can lose their eligibility without realizing it.
Drawing on a career that started in Oxford University finance, scaled through private-equity-backed energy infrastructure, and evolved into advising high-growth, asset-heavy startups, Elliott explains why CFOs must be storytellers, how to build investor-ready financial models, and why UK entrepreneurs still underestimate the power of compliance-driven incentives.
Chris Gwinn – CFO Adds $1M EBITDA Without Timesheets
In this episode, James Kennedy sits down with Chris Gwinn, CFA and founder of Midwest CFO, to unpack how a fractional CFO helped a $7.5M digital agency boost gross margins from 26% to 48% and add $1M in EBITDA – without forcing creatives into traditional timesheets. Chris shares why he exited a successful process-improvement consultancy to build a more recurring, finance-driven practice, how he uses podcasts as a growth engine, and the simple pricing and cost-allocation shifts any B2B services firm can use to increase valuation.