March 13, 2024

Turning Clicks into Cash with Robert Brandl

On this episode of the Gross Profit Podcast, James Kennedy sits down with Robert Brandl from Super Affiliate and the entrepreneurial force behind Email Tool Tester. With a rich background as an Email Marketing Expert, shares his deep-seated passion for online tools.
The Gross Profit Podcast
The Gross Profit Podcast
Turning Clicks into Cash with Robert Brandl
Loading
/

Show Notes

James Kennedy chats to Robert Brandl, Super Affiliate and the entrepreneurial force behind Email Tool Tester.

Robert Brandl, with a rich background as the Founder & CEO of Tooltester.com and an Email Marketing Expert, shares his deep-seated passion for online tools. His mission has always been to democratize access to these digital solutions, ensuring that the benefits aren’t just confined to large corporations. With over a decade of experience in email marketing and SEO, Robert’s insights are invaluable for anyone looking to optimize their digital presence.

What You’ll Learn:

  1. The Affiliate Odyssey: Discover Robert’s journey from managing accounts to mastering the affiliate marketing space, and what it’s like to compete with industry behemoths.
  2. Deciphering Reviews: Robert shares expert tips on how to identify paid reviews and which review sites to steer clear of, ensuring authenticity in your decision-making process.
  3. Tooltester’s Triumph: Learn about the evolution of Tooltester and EmailToolTester from modest beginnings to becoming authoritative platforms recognized in the Financial Times’ FT1000 list, not once, but twice!

Episode Highlights:

  • “Navigating the Affiliate World: Strategies and Challenges”: A deep dive into Robert’s approach to becoming a super affiliate amidst fierce competition.
  • “The Art of Spotting Authenticity in Reviews”: Practical advice on distinguishing genuine reviews from paid ones, safeguarding your decisions.
  • “From a Bedroom Office to a Multilingual Team”: The inspiring story behind Tooltester’s growth and its mission to empower creators and entrepreneurs with the best online tools.

Beyond just a success story, Robert Brandl and the Tooltester team’s journey is about empowering others to build and expand their businesses through the strategic use of online tools. With a base now in Barcelona, the Tooltester team enjoys the vibrancy and culture of Spain, while continuing to support a growing community of digital enthusiasts and entrepreneurs.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Debbie Rosler – CEO Embezzled $1.5M From His Own Startup

In this episode, James Kennedy sits down with Debbie Rosler, fractional CFO at Burkland, to dig into the uncomfortable but critical topic of waste, fraud and abuse inside venture-backed startups. Drawing on a career that spans investment banking, private equity, Levi Strauss, dot-com startups and a career-defining embezzlement case where a CEO “borrowed” $1.5M from his own company, Debbie walks through exactly how it happened, why the board didn’t catch it, and the practical controls that saved the business. They also explore how SaaS founders can use “two sets of eyes,” approval matrices and even purchase orders with lawyers and contractors – and why phishing, payment-redirection scams and AI deepfakes make 2025 a dangerous time to be casual about controls. James closes by introducing redflag.procurementexpress.com, a 30-second AI QuickBooks scan that flags unusual spending patterns before they blow up into a crisis.

Listen Now »
Merushka Chetty

Nick Bilotta – The Medieval Accounting Trick That Still Works Today

In this episode, James Kennedy sits down with Nick Bilotta, Founder of Bilotta & Co. CPAs, to explore two powerful concepts often misunderstood in the accounting world: fund accounting and financial storytelling. Nick shares why fund accounting – often dismissed as an “old-school” practice – is becoming more relevant than ever for nonprofits, contractors, and organizations that need transparency, donor confidence, and better decision-making. He also breaks down how great accountants don’t just report numbers – they translate financials into narratives that inspire trust, secure funding, and shape an organization’s future. From motorcycle technician to SEC reporting leader to firm owner, Nick’s unconventional journey gives him a unique perspective on the role of modern CPAs, fractional CFOs, and the importance of clarity in financial communication.

Listen Now »
Merushka Chetty

Andy Mellor – The Truth About Fractional CFOs

In this episode, James Kennedy sits down with UK-based portfolio CFO Andy Mellor, founder of Summit17, to tackle a controversial question: what actually makes a “real” fractional CFO? Drawing on Andy’s journey from big corporate finance to PE-backed gym chains and nursery groups, through to running his own packed portfolio practice, they unpack how to separate serious CFOs from title-only pretenders, why great financial models should drive day-to-day decisions (not gather dust in Excel), and how fractional CFOs can build real equity instead of just selling hours. Along the way, Andy shares a live MBO case study where a retiring partner was bought out without private equity and how smart forecasting and cash planning made it possible.

Listen Now »