November 9, 2023

The Fractional CFO Roadmap

On this episode of the Gross Profit Podcast, James Kennedy sits down with Chris Ortega, the CEO of Fresh FP&A and a trailblazer in the Fractional CFO sphere. In this episode they delve into the transformative journey of the fractional CFO model and the strategic vistas it opens for businesses of all sizes.
Gross Profit Podcast
The Gross Profit Podcast
The Fractional CFO Roadmap
Loading
/

Show Notes

Join us on the Gross Profit Podcast as host James Kennedy, CEO and co-founder of ProcurementExpress.com, engages in a riveting dialogue with Chris Ortega, the CEO of Fresh FP&A and a trailblazer in the Fractional CFO sphere. In this episode titled “The Fractional CFO Roadmap,” we delve into the transformative journey of the fractional CFO model and the strategic vistas it opens for businesses of all sizes.

Chris Ortega, a venerated Finance Influencer and Entrepreneur, shares his profound insights and frontline experiences, charting the evolution of the fractional CFO role. He discusses its burgeoning significance in the finance industry and the pivotal trends poised to redefine this space in the coming years.

Listeners will garner wisdom on the indispensable qualities that constitute a stellar fractional CFO and how these professionals can spearhead financial strategy to steer companies towards stability and growth.

What You’ll Learn:

  • The Past, Present, and Future of the Fractional CFO Model: An exploration of the model’s trajectory and its prospective advancements.
  • Essential Qualities for Success: A deep dive into the soft skills and attributes that complement financial acumen in a fractional CFO.
  • Strategies for Overcoming Business Hurdles: Practical insights into how fractional CFOs can resolve cash flow and strategic planning challenges.
  • Client Success Stories: Real-world cases where Chris’s expertise as a fractional CFO has catalyzed business success.
  • The Journey to Becoming a Fractional CFO: Guidance for professionals aspiring to this career path, including the advantages and potential drawbacks.

Episode Highlights:

  • “Chris, how has the landscape for fractional CFOs transformed during your tenure, and what shifts do you anticipate in the near future?”
  • “Beyond number-crunching, what soft skills do you find invaluable in your role as a fractional CFO?”
  • “Could you walk us through a case where your fractional CFO services significantly impacted a client’s business?”
  • “Which types of companies do you think reap the most benefits from fractional CFO services, and are there any for whom this model might not be suitable?”
  • “For those intrigued by the fractional CFO career, what pathways and considerations should they be aware of?”

Chris Ortega’s visionary leadership in finance is not just about managing numbers but fostering growth and achieving greatness. His company, Fresh FP&A, exemplifies this philosophy by offering advisory services that transform and scale finance organizations.

Tune in to “The Fractional CFO Roadmap” for an insightful journey through financial strategy and leadership with a seasoned expert. Discover how fractional CFO services can be a game-changer for your business.

Connect with Chris and learn how he can help your business at www.freshfpa.com.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Tiffany Vogel – The 3-Year Plan to Build and SELL a CFO Empire!

This week James sits down with Tiffany Vogel, founder of Insight CFO Services, to explore what it means to build a scalable, values-driven fractional CFO firm from the ground up. Tiffany shares her unconventional decision to take on debt and build a team from day one – defying the typical solo CFO path.
They dive into her background in healthcare analytics, her real estate investing success, and how those experiences shaped her approach to financial leadership. Tiffany also talks candidly about setting boundaries, managing burnout, and keeping her mission at the center of everything she builds.
Stick around to the end to hear how she’s planning retreats for founder transformation – and why every CFO should be thinking about their exit, too.

Listen Now »
Merushka Chetty

Kyle Smith – The Balance Sheet Red Flag That Could Bankrupt You

This week James sits down with Kyle Smith, founder of Strata Advisory and seasoned fractional CFO, to explore what it takes to help fast-growing service businesses thrive. With a background in management consulting and a knack for navigating complex financial waters, Kyle breaks down the strategies he uses to guide his clients toward clarity, confidence, and profitable decision-making.

They discuss building financial infrastructure from scratch, the difference between being busy and being successful, and why most business owners need to stop trying to do it all.
Stick around to the end to hear Kyle’s take on how fractional CFOs can make themselves indispensable to the CEOs they serve.

Listen Now »
Merushka Chetty

Jason Andrews – One Cold Email Changed His Career Forever

This week James sits down with Jason Andrews from FloQast to unpack the unexpected journey from accounting to marketing – and the lessons learned scaling a finance function through hypergrowth. Jason opens up about his time at Twilio, where he helped guide the company from $650M to over $4B in revenue, led a massive ERP migration, and managed a global team across five time zones. He also shares why he made the surprising leap into marketing at FloQast and how his accounting DNA continues to drive his impact.
Whether you’re navigating messy month-end closes, leading through explosive growth, or considering a career pivot, this episode is full of wisdom on process, people, and perspective.

Listen Now »