October 5, 2023

Play Hard, Sell Hard: Mastering Sports and Salesmanship

On this episode of the Gross Profit Podcast, James Kennedy sits down with Benny Igiehon
Gross Profit Podcast
The Gross Profit Podcast
Play Hard, Sell Hard: Mastering Sports and Salesmanship

Show Notes

James is joined by Benny Igiehon, Account Executive at, to chat about how he manages a dual career in sales and professional football. Benny shares the strategies and skills that have propelled him towards success in both of these demanding worlds.

Situated at the intersection of sports and business, Benny reveals how the principles that guide athletic excellence can be seamlessly translated into the realm of sales and business management.

What You’ll Learn:

  • Process Improvement: Understand the continuous journey towards process improvement in both sports and business, with tangible examples from Benny’s routine.
  • Strength Focused: Discover the importance of honing strengths and managing weaknesses effectively, illustrated through Benny’s approach to sales and football.
  • Relentless Pursuit: Embrace the mentality of relentless pursuit for personal and professional development, and how it plays out in tangible business strategies.

Episode Highlights:

  • “Benny, how does listening back to your sales calls facilitate targeted improvements in your technique?”
  • “Your timely response to clients is noted as a strength. How has this specific trait influenced your sales and relationships?”
  • “Can you share a moment where being relentless notably propelled you forward in your sales career or on the football field?”

Dive Deeper into the Strategies:

  • Constantly Upgrading: Benny iteratively listens to his sales calls, identifying nuggets of areas for improvement and finessing his approach with each interaction.
  • Swift Responsiveness: Learn how Benny leverages the principle that ‘time kills deals’ by ensuring he engages and responds to clients promptly and effectively.
  • Strength-Based Approach: Benny amplifies his strengths, such as relationship-building and closing sales, to maximize his impact in his role.
  • Never Settling: Benny’s undeterred focus on continual improvement keeps him on an upward trajectory in both his sales and athletic careers.

Application to Your Business:

  • Reflective Practices: Consider adopting a reflective approach, routinely assessing and refining your business processes.
  • Strength and Weakness Analysis: Actively identify and work on your strengths and weaknesses, ensuring they’re being leveraged or mitigated effectively.
  • Relentless Improvement: Cultivate a culture or mindset of perpetual improvement and growth within your business sphere.


Unpacking Benny’s journey allows listeners to draw parallels between the arenas of sports and business, offering a rich perspective on how principles of athletic success can be melded into business excellence. The episode unravels how focusing on continual process improvement, leveraging strengths, and maintaining a relentless pursuit of excellence can not only enhance your business operations but also drive both personal and professional development.

Join us in the next episode of the Gross Profit Podcast as we continue to uncover deeper insights, transformative stories, and crucial strategies shaping the world of business.

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