This week James meets Simon Huntley, Founder and CEO of Harvey Farms. Join them as they delve into Simon’s journey of transforming Harvey Farms into a tech-driven marketplace that is revolutionizing the local food distribution industry.
About Simon Huntley and Harvey Farms: Simon Huntley is an innovator at the forefront of blending traditional farming with modern technology to enhance both customer satisfaction and operational efficiency. Harvey Farms, now known under the brand “Harvie,” connects consumers with over 250 partner farms and artisans across North America, providing a platform for small-scale producers to thrive against big competitors.
What You’ll Learn:
- Entrepreneurial Journey: How Simon founded Harvey Farms and the evolution into the Harvie platform.
- Challenges and Innovations: Insights into overcoming industry challenges, refining marketing funnels, and scaling a membership-based service for farm-fresh deliveries.
- Impact on Local Food Distribution: Explore how Harvie is making it easier and more flexible for consumers to receive fresh, local produce directly from farmers and artisans.
Episode Highlights:
- “Simon, can you share some of the initial challenges you faced when founding Harvey Farms and how you overcame them?”
- “What strategies have you implemented to refine your marketing funnels and scale your membership-based services effectively?”
- “Can you discuss how Harvie has transformed the traditional CSA model to enhance customer flexibility and satisfaction?”
Beyond the Marketplace, Simon’s vision extends to fostering a closer connection between consumers and the source of their food. Harvie is celebrated for making local produce and artisan goods more accessible, which not only supports small businesses but also promotes sustainable agriculture.
Find Simon on LinkedIn: https://www.linkedin.com/in/simonroberthuntley/
Get the freshest produce from Harvie here: https://www.harvie.farm/
