July 12, 2024

Farm to Table 2.0 with Simon Huntley

On this episode of the Gross Profit Podcast, James Kennedy sits down with Simon Huntley, Founder and CEO of Harvey Farms. Join them as they delve into Simon’s journey of transforming Harvey Farms into a tech-driven marketplace that is revolutionizing the local food distribution industry.
Gross Profit Podcast
The Gross Profit Podcast
Farm to Table 2.0 with Simon Huntley
Loading
/

Show Notes

This week James meets Simon Huntley, Founder and CEO of Harvey Farms. Join them as they delve into Simon’s journey of transforming Harvey Farms into a tech-driven marketplace that is revolutionizing the local food distribution industry.

About Simon Huntley and Harvey Farms: Simon Huntley is an innovator at the forefront of blending traditional farming with modern technology to enhance both customer satisfaction and operational efficiency. Harvey Farms, now known under the brand “Harvie,” connects consumers with over 250 partner farms and artisans across North America, providing a platform for small-scale producers to thrive against big competitors.

What You’ll Learn:

  1. Entrepreneurial Journey: How Simon founded Harvey Farms and the evolution into the Harvie platform.
  2. Challenges and Innovations: Insights into overcoming industry challenges, refining marketing funnels, and scaling a membership-based service for farm-fresh deliveries.
  3. Impact on Local Food Distribution: Explore how Harvie is making it easier and more flexible for consumers to receive fresh, local produce directly from farmers and artisans.

Episode Highlights:

  • “Simon, can you share some of the initial challenges you faced when founding Harvey Farms and how you overcame them?”
  • “What strategies have you implemented to refine your marketing funnels and scale your membership-based services effectively?”
  • “Can you discuss how Harvie has transformed the traditional CSA model to enhance customer flexibility and satisfaction?”

Beyond the Marketplace, Simon’s vision extends to fostering a closer connection between consumers and the source of their food. Harvie is celebrated for making local produce and artisan goods more accessible, which not only supports small businesses but also promotes sustainable agriculture.

Find Simon on LinkedIn: https://www.linkedin.com/in/simonroberthuntley/

Get the freshest produce from Harvie here: https://www.harvie.farm/

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Joey Albertson – CFO Found $2.5M Unbilled Revenue

In this episode, James sits down with fractional CFO Joey Albertson – founder of The Profitability Project – to unpack the “$2.5M mistake” she uncovered within 30 days at a B2B SaaS company. They get tactical about balance-sheet reconciliations, fixing SaaS billing leaks, and how Joey’s Clarity → Structure → Profitability framework delivers fast, measurable results (without a six-month wait).

Listen Now »
Merushka Chetty

Jaime Medina – The Singing CFO

In this episode, James Kennedy sits down with Jaime Medina, founder of The Startup CFO (tscfo.com), to unpack non-dilutive ways B2B SaaS founders can extend runway before their next equity round. Drawing on Jaime’s path from physics PhD to McKinsey to fractional CFO (now leading a 38-person team across Spain and Germany), they dive into European public funding, soft loans, grants, tax incentives, and – most surprisingly – bank financing for SaaS. You’ll hear how to present unit economics to credit risk teams, run multiple debt processes in parallel, and realistically save 10–20% dilution on the next raise. Bonus: why the best CFOs play offense (growth) and defense (controls)… and why Ring of Fire is a crowd-pleaser at karaoke.

Listen Now »
Merushka Chetty

Milán Golovics – Hungarian VC: Government Funding Ruined Startups

In this episode, James sits down with Milán Golovics, founder of BAO Contracting and a former VC associate turned startup operator/CFO, to unpack the realities of building and funding hardware in Central & Eastern Europe. From Hungary’s unique venture landscape to rethinking a “hardware-only” sale into a subscription model, Milán shares crisp, tactical lessons for seed-stage founders – and the CFOs who support them.

Listen Now »