Welcome back to the Gross Profit Podcast! In this episode, James Kennedy sits down with Richard Greenane, COO of ProcurementExpress.com, to uncover the secrets to building a powerful referral network.
Drawing from his extensive experience in BNI (Business Network International), Richard shares actionable strategies to train your contacts into becoming referral-generating champions. From articulating your needs to leveraging trust, this episode is packed with insights that can help you unlock the true potential of referrals for your business.
What You’ll Learn:
- The Referral Network Blueprint: Proven strategies to build a network that consistently delivers high-quality referrals.
- Training Your Network: How to teach your contacts to understand and articulate your business needs.
- The Trust Factor: Why trust is the cornerstone of successful referral relationships.
- Maximizing Referral Potential: Simple yet effective hacks to get more referrals and grow your business.
Episode Highlights:
- “Richard, your work with BNI has given you unique insight into referrals. What’s the biggest mistake businesses make when trying to get referrals?”
- “You’ve emphasized the importance of training your network. Can you share a step-by-step process for helping contacts become referral powerhouses?”
- “Trust is crucial in any relationship. What practical steps can businesses take to build and maintain trust within their networks?”
- “What’s one hack every business can implement today to start seeing more referrals?”
About Richard Greenane:
Richard Greenane is the COO of ProcurementExpress.com and a seasoned expert in building referral networks. With a background in Business Network International (BNI), Richard has developed a deep understanding of how to leverage trust and communication to create referral-driven growth. His passion for helping businesses articulate their needs and maximize their potential makes him a go-to authority on networking and referrals.
