Industry

GFO
Simplify compliance and control spend for grants, awards, and donor-funded budgets

Construction
Track project costs, manage subcontractors, maintain budget control

Healthcare
Ensure HIPAA compliance, manage supplier credentials, control medical supply costs

Manufacturing
Integrate with ERP systems, manage inventory, optimize supply chains

Hospitality
Manage supplier purchases, kitchen inventory, and venue budgets with ease and transparency

Education
Streamline school, college, and district-level spending while meeting audit requirements
Features
auto Requisition

Purchase Request
Team members can create a purchase request in minutes

Custom Fields
Set unique custom fields to suit your business

Punch Outs
Turn your online shopping cart order into a draft PO

Invoice Scan & Match
Manage invoices at lightning fast speeds.

Purchase Approval
Managers can quickly approve or reject requests

3 Way Matching
Cross reference and verify accounts payable expenses

Line Item Upload
Upload all of your essential purchase data in seconds

Single Sign-On
Simple and ultra secure access management
Finance operations

Budget Tracking
Unlimited, detailed budgets to help you track company spend

Rich Reporting
Analyze detailed breakdowns of company spend

Mobile App
Remote teams can manage purchasing from anywhere

Free PO Generator
Create POs instantly - it's fast, simple, and free!

Multi Currency
Auto convert purchase orders to the supplier’s currency

Multi Company
Manage & switch between different company accounts

Custom Dashboard
Big picture reports for finance teams and super users

QuickBooks Integration
Sync your purchases seamlessly — fast, accurate, and effortless!
SUPPLIER MANAGEMENT

Supplier Portal
Manage 3rd party suppliers in a single portal

RFQ
More value from suppliers of standard items

Product List
Build a product catalog for critical vendors

Carbon Footprint Tracker
Leverage existing data for ESG insights.
Pricing
About
Resources
Login

September 26, 2024

E -Commerce: The New American Dream

In this episode of the Gross Profit Podcast, entitled “E-Commerce: The New American Dream”, host James Kennedy speaks with Jeff Lowenstein, Co-Founder, and Fractional CFO at Free to Grow CFO. Jeff and James talk about how E-Commerce has become the new American dream, and how easy it is to get started. Jeff shares how he found $400,000.00 in forgotten revenue for a new client and how that impacted not only their bottom line, but their company success.

The Gross Profit Podcast

The Gross Profit Podcast

E -Commerce: The New American Dream

00:00 / 36 mins

36 mins
2024-09-26 16:06:42

Subscribe on

Show Notes

This week, James Kennedy speaks with Jeff Lowenstein, Co-Founder and Fractional CFO at Free to Grow CFO. They dive into how the e-commerce space has evolved into the new path to entrepreneurial success and the opportunities it offers for aspiring business owners.

Jeff shares his journey in the e-commerce world, from leading M&A efforts at Boosted Commerce to co-founding a successful app for Shopify merchants. With years of experience in strategic finance at companies like Etsy and Caesars Entertainment, Jeff now focuses on helping direct-to-consumer (DTC) brands scale profitably through Free to Grow CFO, an outsourced CFO and bookkeeping service.

Episode Highlights:

Unlocking Hidden Revenue: Jeff discusses how he helped one client discover $400,000 in forgotten revenue, showcasing the profound impact a fractional CFO can have on a company’s profitability.
The New American Dream: Why e-commerce has become the gateway for entrepreneurs to achieve financial freedom and the relatively low barriers to entry for starting a business.
Scaling Smartly: Jeff shares practical strategies for avoiding common pitfalls when scaling a DTC brand, such as overspending on ads, buying too much inventory, and hiring too quickly.
Cash Flow Mastery: The importance of maintaining healthy cash flow while scaling, and how Free to Grow CFO’s “Free to Grow Process” ensures businesses stay profitable as they grow.

What You’ll Learn:

How to Maximize Profit in E-Commerce: Tips on how to identify hidden revenue streams and increase cash flow.
Common Scaling Mistakes: Jeff breaks down the biggest mistakes DTC brands make when trying to scale and how to avoid them.
Strategic Financial Planning: The importance of accurate financial reporting, forecasting, and dashboarding to make smarter business decisions.
M&A and Funding for DTC Brands: How Jeff advises businesses on mergers, acquisitions, and fundraising efforts to ensure they are getting the best deal possible.

Jeff’s passion for supporting entrepreneurs shines through as he shares his unique approach to helping DTC brands scale alongside profitability. His extensive experience working with hundreds of brands has equipped him with the financial and analytical tools modern consumer brands need to succeed.

This podcast is tagged under:

Business, SaaS, SaaS start-up, Spend Control

The Gross Profit Podcast

More Episodes

Joe O’Regan – Why 90% of Startups Waste Their Capital

James Kennedy chats with Joe O’Regan – founder of Intrinsic CFO and an ACCA-qualified fractional CFO – about the full arc of capital: deploying it in banks, raising it in corporate finance, and managing it inside growing SMBs. From wind-farm project finance and PPAs to benchmarking margins and preparing for exit, Joe breaks down how smart capital allocation – and the “three Es” (economical, effective, efficient) – drives durable growth. Along the way: dairy-farm grit, Big Four consulting, Canada radio days, and why every business should be “always ready to sell.”

Kyle Gasaway – How We Got Acquired by IBM Using Only QuickBooks

James Kennedy welcomes Kyle Gasaway, founder of Unicorn Group, to unpack the myths and realities of ERP implementations and why many startups don’t need them nearly as early as they think. Kyle shares candid lessons from years as a Big Four auditor, controller, and startup CFO – covering failed NetSuite and Sage Intacct rollouts, QuickBooks-powered exits (including an IBM acquisition), and his framework for keeping finance stage-appropriate. He also explains how fractional CFOs can maximize value through equity strategy, pricing discipline, and simplicity in systems

Haim Ratzabi – The Startup Secret They Don’t Want You to Know

James Kennedy chats with Haim Ratzabi, founder of HR Boutique CFO Services in Israel, about building and scaling companies in the Startup Nation – from early finance ops through U.S. GAAP/IFRS readiness and the long road to a NASDAQ listing. Haim explains Israel’s unique mix of government R&D support, elite military tech networks, and a deep advisor ecosystem (Big Four + global law firms) that helps startups go global. You’ll hear what it really takes – time, fees, bankers, tooling – to go public, when to bring in a fractional CFO, and how to structure finance so founders can move fast and pass investor/bank scrutiny.