In this episode James Kennedy sits down with Aaron Mills, founder and CEO of Daaxit, to discuss the realities of running a profitable construction business – and how the right financial strategy can be the difference between barely surviving and scaling with confidence.
Aaron shares his journey from 20 years in the construction industry to founding his own successful fractional CFO firm. Together, they dig into smart pricing strategies, incentivizing field teams, and how he helped one business owner go from burnout to working just one day a week.
Stick around to the end to hear Aaron’s surprisingly controversial business hero pick – and why it inspires him to push further every day.
About Aaron Mills:
Aaron Mills is the founder of Daaxit, a fractional CFO firm focused on helping skilled trades and construction companies across the U.S. become more profitable and scalable. With over two decades of experience in the industry, Aaron understands the unique financial pressures construction firms face – and helps them take control of their numbers, their team incentives, and ultimately, their future.
What You’ll Learn:
- Smart Pricing Strategies: Why most construction businesses undercharge – and how Aaron helped one $20M contractor become profitable again with a simple pricing shift.
- How to Incentivize Field Teams: Creative, realistic ways to motivate boots-on-the-ground teams without introducing chaos or resentment.
- Scaling Without Burnout: How Aaron helped one business owner build a leadership team and scale back to working just one day a week.
Episode Highlights:
- “Ten times out of ten, we’ve raised prices – and we’ve had almost zero pushback.”
- “If you’re competing on quality and service, don’t race to the bottom on price.”
- “The first step toward scaling back is getting the business profitable. From there, you can restructure and step away – without things falling apart.”
More about Aaron’s Role:
As CEO of Daaxit, Aaron Mills works closely with contractors and trades business owners who are ready to grow, but don’t know where to start. His team brings a combination of financial insight, operational structure, and growth planning – often transforming businesses into scalable, self-sustaining machines. Whether it’s a contractor who wants to sell or a founder dreaming of four-day weekends, Aaron has the roadmap.
