ProcurementExpress.com Logo
Start Free Trial
ProcurementExpress.com Logo
Book a Demo
November 17, 2023

Why Design is Essential to a Thriving Business

On this episode of the Gross Profit Podcast, James Kennedy sits down with Pete Sena, the CEO and Chief Creative Officer of Digital Surgeons, and a renowned figure in the intersection of design, technology, and consumer behavior.
The Gross Profit Podcast
The Gross Profit Podcast
Why Design is Essential to a Thriving Business
Loading
/
Download File
Play in new window
  • 28:32
  • 2023-11-17 08:56:58
Subscribe on

Show Notes

In this episode of the Gross Profit Podcast, we have the privilege of speaking with Pete Sena, the CEO and Chief Creative Officer of Digital Surgeons, and a renowned figure in the intersection of design, technology, and consumer behavior.

In our conversation, Pete dives into why design is not just an aesthetic choice but a crucial element in driving business growth and innovation. He shares his expert insights on how design shapes customer experiences, influences market trends, and is pivotal to establishing a thriving business in today’s competitive landscape.

What You’ll Learn:

  1. The Role of Design in Business Success: Understanding how design goes beyond visuals to impact strategy, customer experience, and market positioning.
  2. Design Thinking for Innovation: How design thinking can unlock creativity and lead to innovative solutions in business.
  3. The “1080/10 Formula” and Its Design Implications: Pete’s approach to scaling businesses with design at the forefront.
  4. Integrating Design with Business Goals: Strategies for aligning design with business objectives to drive growth and customer engagement.
  5. Common Misconceptions in Business Design: Pete addresses the typical misunderstandings about the role of design in business and how to approach it effectively.

Episode Highlights:

  • “Pete, how do you see design playing a role in the overall success of a business?”
  • “Can you elaborate on how design thinking fosters innovation within an organization?”
  • “What’s your perspective on aligning design with business growth strategies?”
  • “How does the ‘1080/10 formula’ incorporate design principles for scaling businesses?”
  • “What are some common misconceptions about design in the business world, and how do you address them?”

Pete Sena’s extensive experience as a leader in creative strategy and digital experience design makes him the perfect guest to explore this topic. His achievements with Digital Surgeons and his impact on numerous prominent brands highlight his deep understanding of how design and business strategy intersect to create success.

Tune in to this episode of the Gross Profit Podcast for an enlightening discussion with Pete Sena on why design is essential to a thriving business, and gain actionable insights into integrating design effectively into your business strategy.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Nick Bilotta – The Medieval Accounting Trick That Still Works Today

In this episode, James Kennedy sits down with Nick Bilotta, Founder of Bilotta & Co. CPAs, to explore two powerful concepts often misunderstood in the accounting world: fund accounting and financial storytelling. Nick shares why fund accounting – often dismissed as an “old-school” practice – is becoming more relevant than ever for nonprofits, contractors, and organizations that need transparency, donor confidence, and better decision-making. He also breaks down how great accountants don’t just report numbers – they translate financials into narratives that inspire trust, secure funding, and shape an organization’s future. From motorcycle technician to SEC reporting leader to firm owner, Nick’s unconventional journey gives him a unique perspective on the role of modern CPAs, fractional CFOs, and the importance of clarity in financial communication.

Listen Now »
Merushka Chetty

Andy Mellor – The Truth About Fractional CFOs

In this episode, James Kennedy sits down with UK-based portfolio CFO Andy Mellor, founder of Summit17, to tackle a controversial question: what actually makes a “real” fractional CFO? Drawing on Andy’s journey from big corporate finance to PE-backed gym chains and nursery groups, through to running his own packed portfolio practice, they unpack how to separate serious CFOs from title-only pretenders, why great financial models should drive day-to-day decisions (not gather dust in Excel), and how fractional CFOs can build real equity instead of just selling hours. Along the way, Andy shares a live MBO case study where a retiring partner was bought out without private equity and how smart forecasting and cash planning made it possible.

Listen Now »
Merushka Chetty

Darren Cherry – The Exit Planning Blueprint

In this episode, James Kennedy talks with Darren Cherry, Partner at FocusCFO and leader of the firm’s Exit Planning practice, about building a business that thrives without the owner. Darren explains the three reasons companies bring in a fractional CFO, why exits take 12-18 months (minimum), and how to grow value (not just income) by reducing owner dependency, tightening approvals, and installing metrics that drive behavior. He also shares a turnaround story from industrial manufacturing and the mindset entrepreneurs need to scale and sell.

Listen Now »