August 14, 2025

Devin O’Brien – I Built a 7-Figure Business in 2 Years (Without Experience)

James Kennedy sits down with Devin O’Brien, co-founder of Kordis.io, to explore how productized services are reshaping the world of fractional CFOs. Devin shares his journey from Penn State finance graduate to KPMG M&A associate, and how he made the leap from corporate deals to building a high-growth financial services firm. They dive into cleaning up chaotic startup books, implementing spend control, and why real-time financial collaboration beats traditional reporting.
The Gross Profit Podcast
The Gross Profit Podcast
Devin O'Brien - I Built a 7-Figure Business in 2 Years (Without Experience)
Loading
/

Show Notes

James Kennedy sits down with Devin O’Brien, co-founder of Kordis.io, to explore how productized services are reshaping the world of fractional CFOs. Devin shares his journey from Penn State finance graduate to KPMG M&A associate, and how he made the leap from corporate deals to building a high-growth financial services firm. They dive into cleaning up chaotic startup books, implementing spend control, and why real-time financial collaboration beats traditional reporting.

About Devin O’Brien:
Devin O’Brien is the co-founder of Kordis.io, a finance platform blending fractional CFO expertise with productized services. With a background in M&A tax structuring at KPMG and a degree in accounting and finance from Penn State, Devin now helps fast-scaling startups and e-commerce companies implement financial systems that improve visibility, accountability, and growth.

What You’ll Learn:

  • Productized Services: How combining automation, AI, and CFO expertise creates scalable client solutions.
  • From M&A to Startups: Lessons learned moving from corporate transactions to supporting scrappy founders.
  • Financial Clean-Up: Strategies for reconciling chaotic books and restoring investor confidence.
  • Spend Control in Action: How tools like Mercury and Ramp help businesses stay compliant while staying nimble.
  • Founder-Led Growth: How sharing transparent case studies on Twitter drove near seven-figure revenue in year one.

Episode Highlights:

  • “In startups, you can’t just reconcile the books once a year – real-time control is survival.”
  • “Founders don’t want QuickBooks exports – they want clean dashboards that tell the story.”
  • “When you focus on quality clients and long-term relationships, growth compounds faster.”
  • “Our first year in business, we grew like a SaaS company, not a service firm.”

More About Devin’s Role:
At Kordis.io, Devin helps founders scale with confidence by productizing financial services – offering CFO-level guidance alongside automated dashboards, cash flow forecasting, and spend control systems. His mission: give entrepreneurs the tools and insights they need to make better decisions, raise capital, and avoid financial blind spots.

The Gross Profit Podcast

More Episodes

Merushka Chetty

Shane Bender – Agency Finances Are BROKEN – 3 Blind Spots Killing Your Profits

In this episode, James Kennedy sits down with fractional CFO Shane Bender, founder of Bender CFO Services, to dig into the financial realities of running a marketing or digital agency. Using his love of weather models as a metaphor for forecasting, Shane explains why most agency owners are flying blind on margins, cash flow, and growth targets – and how better data, simple models, and discipline can turn chaos into clarity. From client-level profitability to weekly cash planning and “smarter” goals, this conversation is a practical roadmap for agencies that want to grow without blowing up their finances.

Listen Now »
Merushka Chetty

Elliott Gaspar – UK’s Secret Weapon Against Silicon Valley

In this episode, James Kennedy sits down with Elliott Gaspar, UK-based Fractional CFO and founder of a fast-growing finance practice, to unpack how the UK’s unique tax-advantaged investment schemes (SEIS/EIS) can accelerate early-stage growth – and how easily founders can lose their eligibility without realizing it.

Drawing on a career that started in Oxford University finance, scaled through private-equity-backed energy infrastructure, and evolved into advising high-growth, asset-heavy startups, Elliott explains why CFOs must be storytellers, how to build investor-ready financial models, and why UK entrepreneurs still underestimate the power of compliance-driven incentives.

Listen Now »
Merushka Chetty

Chris Gwinn – CFO Adds $1M EBITDA Without Timesheets

In this episode, James Kennedy sits down with Chris Gwinn, CFA and founder of Midwest CFO, to unpack how a fractional CFO helped a $7.5M digital agency boost gross margins from 26% to 48% and add $1M in EBITDA – without forcing creatives into traditional timesheets. Chris shares why he exited a successful process-improvement consultancy to build a more recurring, finance-driven practice, how he uses podcasts as a growth engine, and the simple pricing and cost-allocation shifts any B2B services firm can use to increase valuation.

Listen Now »