Startup Finance

Merushka Chetty

Debbie Rosler – CEO Embezzled $1.5M From His Own Startup

In this episode, James Kennedy sits down with Debbie Rosler, fractional CFO at Burkland, to dig into the uncomfortable but critical topic of waste, fraud and abuse inside venture-backed startups. Drawing on a career that spans investment banking, private equity, Levi Strauss, dot-com startups and a career-defining embezzlement case where a CEO “borrowed” $1.5M from his own company, Debbie walks through exactly how it happened, why the board didn’t catch it, and the practical controls that saved the business. They also explore how SaaS founders can use “two sets of eyes,” approval matrices and even purchase orders with lawyers and contractors – and why phishing, payment-redirection scams and AI deepfakes make 2025 a dangerous time to be casual about controls. James closes by introducing redflag.procurementexpress.com, a 30-second AI QuickBooks scan that flags unusual spending patterns before they blow up into a crisis.

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Merushka Chetty

Devin O’Brien – I Built a 7-Figure Business in 2 Years (Without Experience)

James Kennedy sits down with Devin O’Brien, co-founder of Kordis.io, to explore how productized services are reshaping the world of fractional CFOs. Devin shares his journey from Penn State finance graduate to KPMG M&A associate, and how he made the leap from corporate deals to building a high-growth financial services firm. They dive into cleaning up chaotic startup books, implementing spend control, and why real-time financial collaboration beats traditional reporting.

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