Spend Management

Merushka Chetty

Joey Albertson – CFO Found $2.5M Unbilled Revenue

In this episode, James sits down with fractional CFO Joey Albertson – founder of The Profitability Project – to unpack the “$2.5M mistake” she uncovered within 30 days at a B2B SaaS company. They get tactical about balance-sheet reconciliations, fixing SaaS billing leaks, and how Joey’s Clarity → Structure → Profitability framework delivers fast, measurable results (without a six-month wait).

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Merushka Chetty

Alina Rivera – Purpose-Driven Business: Balancing Profit and Impact

In this episode, James Kennedy sits down with Alina Rivera, founder of Advising Puerto Rico and fractional CFO, to explore how purpose-driven operators can build commercially strong companies and meaningful community impact. From documenting procurement processes in construction to guiding hospitality entrepreneurs through cash flow, budgets, and people-first policies, Alina shares the playbook she uses to turn scrappy growth into sustainable scale – without losing the mission.

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Merushka Chetty

Donny Mashiach – CFO Reveals His 90% Client Win Rate Secret

James Kennedy sits down with Donny Mashiach, founder of Warrior GP, to unpack how he’s importing an investment-banking “deal team” model into the fractional CFO world. Donny shares how he consistently closes prospects with a pre-work, presentation-led pitch, how he aligns incentives so everyone wins, and a concrete case study where he unlocked $750k of cash by fixing inventory turns at an eCommerce retailer. They also touch on walking away from “wrong” venture terms, seasonality planning, and why founders should expect their exit to feel personal – and stressful.

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Merushka Chetty

Scott Geller – The Staffing Business Cash Flow Death Trap (And How to Escape)

In this episode, James Kennedy sits down with Scott Geller, CEO of Path Predict LLC and fractional CFO, to unpack the nuts and bolts of running and scaling staffing firms. Scott explains why staffing is really two sales pipelines (candidates and clients), how cash flow can get crushed by weekly payrolls and 30–90 day receivables, and the practical levers owners can pull – pricing, margins, funding – to stay liquid and grow. He also shares a venture story: guiding a COVID-era sports-tech startup past a so-so VC offer to a stronger strategic exit by building runway, discipline, and options.

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