Luca Aversa – Beyond Budgeting: Italian CFO’s Method
In this episode, James Kennedy sits down with Luca Aversa, corporate finance advisor and fractional CFO based in Northern Italy, to explore why banking relationships, timing, and disciplined financial strategy can be a true superpower for growing businesses. From Luca’s early career inside major Italian banks to advising SMEs across manufacturing, construction, real estate, and distribution, this episode dives into how founders can secure funding, choose the right financial partners, and move beyond rigid budgeting toward more adaptive, strategic finance models.
Drawing parallels between karate and CFO decision-making, Luca explains why timing matters more than force, how scenario planning builds lender confidence, and why concepts like Beyond Budgeting, North Star metrics, and OKRs are reshaping modern finance leadership.