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Merushka Chetty

Phil Trowler – The $1M Surprise Invoice Crisis

In this episode, James Kennedy sits down with Phil Trowler, financial strategist and early finance leader at Olipop, to unpack the realities of scaling a high-growth CPG brand and why storytelling, cash-flow foresight, and purchase-order discipline can make or break a business. From Phil’s unconventional journey through EY, government finance, and Silicon Valley startups, to hard-earned lessons from hypergrowth, inventory risk, and sales forecasting, this episode is a masterclass in strategic finance for founders navigating rapid expansion.

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Merushka Chetty

Chris Gwinn – CFO Adds $1M EBITDA Without Timesheets

In this episode, James Kennedy sits down with Chris Gwinn, CFA and founder of Midwest CFO, to unpack how a fractional CFO helped a $7.5M digital agency boost gross margins from 26% to 48% and add $1M in EBITDA – without forcing creatives into traditional timesheets. Chris shares why he exited a successful process-improvement consultancy to build a more recurring, finance-driven practice, how he uses podcasts as a growth engine, and the simple pricing and cost-allocation shifts any B2B services firm can use to increase valuation.

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Merushka Chetty

Keith Wright – 90% of Businesses Leave Money on the Table

In this episode, James Kennedy sits down with Keith Wright – procurement leader, author, and founder of K Wright Consultancy – to unpack how professional procurement creates durable profit, not just cheaper prices. They explore Keith’s ACE method (Analyze → Create → Execute), why execution failures destroy value, and practical ways SMEs can uncover 5–6% cost-of-goods savings in weeks. Keith also lifts the lid on his “Profit Booster” scorecard, supplier consolidation tactics, and how to manage cost-price inflation without eroding margin.

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