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Fractional CFO

Merushka Chetty

Hillel Steiner – This Israeli CFO Secret Could Double Your Profits

This week James sits down with Hillel Steiner, founder of ProfitUp Financials and a fractional CFO based in Israel, to discuss the surprising advantages of working with international finance talent. Together, they dive into the differences between U.S. and Israeli business cultures, what founders often get wrong about funding, and how having a strong financial strategy can be the difference between staying stuck and scaling up.
Hillel also walks through a real-life case study of a BI company stuck in a high-revenue, low-profit cycle – and how he helped them transform by refocusing their service model and aligning their team more efficiently.
Stick around to the end for a massive bonus offer from Hillel that’s perfect for growing service-based companies.

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Merushka Chetty

Patrick Arnold – 7M Sales, Zero Profit: The Fix 

This week James sits down with Patrick Arnold, Director of Client Advisory Services at Elliott Davis, to explore the power of Client Advisory Services (CAS) and its game-changing impact on business profitability. Patrick shares an engaging case study of how he helped a golf cart business in South Carolina go from stagnant growth to seven-figure annual distributions – all by optimizing inventory, restructuring financial processes, and leveraging technology for smarter decision-making.
They also dive into the role of CAS in modern accounting, the evolution of public accounting firms to include more strategic, forward-thinking advisory, and how business owners can unlock hidden cash flow by better managing working capital.

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Merushka Chetty

Aaron Mills – The Transparency Secret to 3X Growth!

This week James sits down with Aaron Mills, founder and CEO of Daaxit, to discuss the realities of running a profitable construction business – and how the right financial strategy can be the difference between barely surviving and scaling with confidence.
Aaron shares his journey from 20 years in the construction industry to founding his own successful fractional CFO firm. Together, they dig into smart pricing strategies, incentivizing field teams, and how he helped one business owner go from burnout to working just one day a week.
Stick around to the end to hear Aaron’s surprisingly controversial business hero pick – and why it inspires him to push further every day.

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