Mark Gilham – Why Your Rebate Program is DESTROYING Your Business
James Kennedy sits down with Mark Gilham, Head of Enable Advisory at Enable.com, to unpack when B2B rebates create real growth – and when they quietly destroy margin. Drawing on Mark’s unusual career arc (private trust funds in Jersey, group finance at Grafton Group, and now rebate strategy), they dig into cost-plus traps, rebate vs. discount decisions, and the contract/ops misalignments that trigger disputes and missed cash.