In this episode:
James Kennedy welcomes Scott Clements, co-founder of Park Financial LLC and seasoned fractional CFO, to explore how he’s built a coast-to-coast advisory practice using online tools, joint ventures and strategic partnerships. Drawing on his unique journey – from EY auditor to high-school math teacher and back into finance – Scott reveals how he leverages technology and referral networks to serve clients nationwide. He also shares the systems he uses to manage feast-or-famine cash flows, balance in-house versus outsourced talent, and position his firm for steady, sustainable growth.
About Scott Clements:
Scott Clements is co-founder and Chief Client Officer at Park Financial LLC, a Maryland-based fractional CFO firm that partners with growth-stage businesses across the U.S. After earning his CPA and auditing at Ernst & Young, Scott spent six years teaching math at the high-school level – honing his skills in communication and problem-solving – before returning to finance in 2022. Today, he combines a passion for people-first advising with a data-driven approach to help CEOs scale with clarity.
What You’ll Learn:
- Crafting Your Fractional CFO Path: How to transition into advisory work and land your first clients without the overhead of a big firm.
- Building Through Partnerships: Why joint ventures and professional networks outpace cold outreach when you’re dealing with someone’s finances.
- Team Structure & Outsourcing: How to balance full-time hires and offshore resources to smooth out seasonal peaks and valleys.
- Cash-Flow Mastery: Tactics for forecasting and funding natural slow seasons – particularly in service-based businesses like marketing or construction.
Episode Highlights:
“The first thing I look at is cash flow. Cash is king.”: Scott on his entry point with every new client
“Fractional CFO work is more like teaching than auditing.”
“Building trust through referrals and partnerships beats cold outreach every time.”
“My dad and brother are my de facto board -they keep me grounded and challenged.”
More About Scott’s Role:
At Park Financial, Scott leads client engagement and advisory operations. He works hands-on with founder-CEOs to design scalable financial models, implement decision-making frameworks, and align incentives across their teams. Scott also mentors his growing team of advisors, ensuring that Park Financial’s value-based approach remains consistent as the firm expands its nationwide footprint.
