ProcurementExpress.com Logo
Start Free Trial
ProcurementExpress.com Logo
Book a Demo
November 14, 2024

Redefining the CFO: How Transforming Financial Leadership Through Outsourced Expertise

In this episode, James Kennedy sits down with Louw Barnardt, a co-founder of Outsourced CFO, to explore the evolving role of the CFO in today’s business landscape. Louw shares his insights into how CFOs are shifting from traditional financial management roles to becoming strategic partners and advisors who drive growth and innovation within organizations.
The Gross Profit Podcast
The Gross Profit Podcast
Redefining the CFO: How Transforming Financial Leadership Through Outsourced Expertise
Loading
/
Download File
Play in new window
  • 33.40 mins
  • 2024-11-14 15:00:24
Subscribe on

Show Notes

In this episode, James Kennedy sits down with Louw Barnardt, a co-founder of Outsourced CFO, to explore the evolving role of the CFO in today’s business landscape. Louw shares his insights into how CFOs are shifting from traditional financial management roles to becoming strategic partners and advisors who drive growth and innovation within organizations.

About Louw Barnardt:
Louw Barnardt is the co-founder and Managing Director of Outsourced CFO, a company dedicated to helping businesses achieve financial excellence through outsourced financial services. With a strong foundation in finance and a passion for empowering businesses, Louw brings a wealth of expertise in strategic financial management, business growth, and the value of innovation in financial leadership.

What You’ll Learn:

  • The Evolving Role of the CFO: Understand how the responsibilities of a CFO have transformed, moving beyond number-crunching to playing a key role in shaping business strategy.
  • Outsourced Financial Services: Learn the benefits of outsourcing CFO services, especially for growing companies seeking expert financial guidance without a full-time CFO.
  • Driving Innovation in Finance: Discover how Louw incorporates innovation into financial practices to streamline operations and support scalable growth.

Episode Highlights:

  • “Louw, what inspired you to create Outsourced CFO, and how does it address the needs of modern businesses?”
  • “How do you see the role of the CFO evolving, particularly in the context of startups and fast-growing companies?”
  • “Can you share examples of innovative financial strategies that Outsourced CFO has implemented to help businesses achieve their goals?”

More about Louw’s Role:
As co-founder and Managing Director of Outsourced CFO, Louw Barnardt has been instrumental in shaping a company that provides high-quality financial expertise to businesses that may not require a full-time CFO. His leadership and vision have been essential in establishing Outsourced CFO as a trusted partner in financial strategy and innovation, making a significant impact on the growth of businesses across various industries.

This podcast is tagged under:

The Gross Profit Podcast

More Episodes

Merushka Chetty

Chris Gwinn – CFO Adds $1M EBITDA Without Timesheets

In this episode, James Kennedy sits down with Chris Gwinn, CFA and founder of Midwest CFO, to unpack how a fractional CFO helped a $7.5M digital agency boost gross margins from 26% to 48% and add $1M in EBITDA – without forcing creatives into traditional timesheets. Chris shares why he exited a successful process-improvement consultancy to build a more recurring, finance-driven practice, how he uses podcasts as a growth engine, and the simple pricing and cost-allocation shifts any B2B services firm can use to increase valuation.

Listen Now »
Merushka Chetty

Carolina Aponte – Venezuelan Immigrant’s Rise to Top CFO Success

In this episode, James Kennedy sits down with Carolina Aponte – fractional CFO, founder, and co-host of the Breaking Even Better podcast – to trace her journey from teen tour guide in Venezuela to award-winning North Carolina business owner. Carolina shares how she arrived in the U.S. at 20 without a high school diploma, juggled three jobs to survive, and used night classes plus on-the-job learning to climb from receptionist to controller and ultimately firm owner.

They unpack what a great controller actually does, how finance leaders can influence (but not control!) CEOs, and why relationships, resilience, and “improv” are just as important as debits and credits. Carolina also talks about helping more than 10 clients break the $1M revenue barrier and how her team-based model delivers 90%+ client retention.

Listen Now »
Merushka Chetty

Nick Bilotta – The Medieval Accounting Trick That Still Works Today

In this episode, James Kennedy sits down with Nick Bilotta, Founder of Bilotta & Co. CPAs, to explore two powerful concepts often misunderstood in the accounting world: fund accounting and financial storytelling. Nick shares why fund accounting – often dismissed as an “old-school” practice – is becoming more relevant than ever for nonprofits, contractors, and organizations that need transparency, donor confidence, and better decision-making. He also breaks down how great accountants don’t just report numbers – they translate financials into narratives that inspire trust, secure funding, and shape an organization’s future. From motorcycle technician to SEC reporting leader to firm owner, Nick’s unconventional journey gives him a unique perspective on the role of modern CPAs, fractional CFOs, and the importance of clarity in financial communication.

Listen Now »