Welcome back to the Gross Profit Podcast! In this episode, James Kennedy sits down with Audrey Godwin, founder of The Audrey Company, to discuss the hidden financial risks that business owners face—including embezzlement, unethical bookkeeping, and financial blind spots that could cost you millions.
Audrey shares her career journey from CPA to fractional CFO, offering expert insights on how to build financially sustainable businesses with integrity. She also highlights the unique challenges faced by female founders, as well as the moral and ethical frameworks that guide her work, including her involvement with Kingdom Driven Entrepreneur.
What You’ll Learn:
🔹 Bookkeeping Red Flags – How to spot financial fraud before it’s too late.
🔹 Choosing the Right Clients – Why picking your ideal customers is critical for business success.
🔹 Embezzlement Prevention – Simple strategies to protect your business finances.
🔹 The Role of a Fractional CFO – How outsourced financial leadership helps businesses stay profitable and secure.
🔹 Financial Confidence for Women – The key mindset shifts that help female founders build wealth and stability.
Episode Highlights:
💬 “Financial freedom starts with clarity—when you don’t understand your numbers, you’re vulnerable.” – Audrey Godwin
💬 “It’s not just about making money; it’s about managing it in alignment with your values.”
💬 “The wrong bookkeeper can destroy a business—know what to look for and how to protect yourself.”
At The Audrey Company, Audrey helps women entrepreneurs gain financial confidence, clarity, and sustainability. Her programs focus on values-driven financial decision-making, wealth-building strategies, and financial integrity.
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