James Kennedy welcomes Benjamin Ziza, co-founder of Iter Advisors, to discuss what makes a fractional CFO not just valuable – but indispensable. Benjamin shares his unique ability to explain value clearly to CEOs and close clients effectively, a skill many fractional CFOs struggle with. Drawing on his background in audit, consulting, and senior finance roles across Europe and Africa, he unpacks how trust, fairness, speed, and logical communication underpin his firm’s rapid growth.
About Benjamin Ziza
Benjamin began his career at Mazars in audit and consulting before moving into senior financial leadership at large corporations, including a global consultancy, IWG (Regus), and a Spanish tech group. Originally from Paris and now based in Barcelona, he co-founded Iter Advisors, which has grown to a team of 10+ fractional CFOs. Benjamin specializes in helping companies unlock financial clarity, build trust-based teams, and turn finance from a cost center into a driver of strategic growth.
What You’ll Learn
- The Three Core Pains Driving CFO Demand: How time, visibility, and financial “mess” trigger CEOs to seek outside help.
- Closing Clients with Confidence: Why showing quick wins, delivering early deliverables, and proving savings upfront changes the perception of CFO services.
- Fair but Firm Leadership: How lessons from tough mentors shaped Benjamin’s management style – and how he builds trust inside his firm.
- Iteration as a Business Philosophy: Why Iter Advisors embraces mistakes as learning loops and applies continuous iteration in client engagements.
- The “Cost Center Paradox”: How fractional CFOs can flip the narrative by identifying tangible savings and ROI from day one.
Episode Highlights
- “We’re seen as a cost center – but the first thing I do is make my work pay for itself.”
- “Trust is built when mistakes aren’t hidden but communicated openly.”
- “Iteration is how businesses grow – we apply the same principle to finance.”
- “If you’re doing CEO work that a CFO should do, you’re losing money.”
- “Speed to value matters – clients need a deliverable fast to justify their decision.”
More About Iter Advisors
At Iter Advisors, Benjamin and his team deliver right-hand CFO services to scaling businesses. Their approach blends rigorous financial reporting with actionable strategic advice, ensuring CEOs have the clarity and confidence to make big moves. From cleaning up messy financials to spotting immediate savings, Iter Advisors focuses on building long-term trust and delivering value quickly.
