Episode

Merushka Chetty

Eamon O’Sullivan – How This Accountant 5X’d His Business Valuation

James Kennedy welcomes back Eamon O’Sullivan, partner at OSA McQuillan, to unpack how he transformed a traditional, deadline-driven accounting practice into a “service-as-a-subscription” model. Eamon shares the playbook: moving from feast-or-famine annual work to predictable monthly revenue, switching referrals to marketing-led growth, going remote, and the billing tech that makes it hum. If you run a professional services firm (accounting, legal, fractional CFO, consulting), this one’s a blueprint for a calmer business with better margins.

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Merushka Chetty

Michael O’Shea – How This Programmer Built Multiple Million-Dollar Startups

James Kennedy sits down with Michael O’Shea, co-founder & CEO of Pulse Market, to unpack how CFOs can get ahead of non-financial sustainability reporting. From CSRD, ESRS, SECR and double materiality to auditor readiness and supplier due-diligence, Michael explains the emerging reporting stack – and why robust data lineage matters as much as the numbers. They also touch on his earlier startups (from Silicon Valley CRM to an Irish spread-betting platform), lessons from a private-equity roll-up, and the culture/values work that shaped Pulse.

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Merushka Chetty

Malcolm Carradus – How I 6X’d a $300M Company to $2 BILLION

James Kennedy sits down with global finance leader Malcolm Carradus to unpack the business of events – from content-led conferences to transaction-driven trade shows – and how he helped scale Informa Markets into the world’s largest events organizer. They get into cash-flow mechanics, venue risk, gross-margin control, and the leadership shift finance teams need when each show runs like its own business. Along the way: wild on-site stories (including a venue demolished three weeks pre-show), why trade shows can command premium EBITDA multiples, and the fractional-CFO playbooks Malcolm now uses with clients.

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Merushka Chetty

Kevin O’Brien – The Red Flags Every CEO Ignores Until It’s Too Late

James Kennedy sits down with Kevin O’Brien, CPA, CFA and founder of Gray Feather CFO, to unpack how he led a $2M EBITDA swing in a single year for a $10M+ distributor – moving from  – $500K to +$1.5M. They dig into when EBITDA is useful (and when it’s “BS,” per Charlie Munger), the nuts and bolts of KPI-driven turnarounds, and why a fast, five-day month-end close is non-negotiable.

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Merushka Chetty

Michael Barbarita – From $250K Loss to $500K Sale: The Ultimate Turnaround

James Kennedy sits down with Michael Barbarita, founder of Next Step CFO and author of Powerful Business Strategies, to unpack four decades of wins and lessons – from buying his first company with high-interest debt, to engineering turnarounds with risk-reversal guarantees, to selling a struggling service business for a 10× EBITDA multiple. Michael shares the exact tactics he used to negotiate seller financing, restructure vendor debt, raise prices the right way, and craft compelling offers that competitors won’t match.

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Merushka Chetty

Alison Carnie – The Bookkeeping Method That’s Taking Over Small Business

James Kennedy sits down with Alison Carnie, founder of Domino Bookkeeping, to demystify Profit First for real-estate businesses – and how pairing the method with Relay can make cash management simple, visual, and disciplined. From flipping vs. buy-and-hold accounting to multi-account cash allocation, Alison shares the practical playbook she uses with clients (and why her psychology background makes her a better numbers partner).

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Merushka Chetty

Mark Gilham – Why Your Rebate Program is DESTROYING Your Business

James Kennedy sits down with Mark Gilham, Head of Enable Advisory at Enable.com, to unpack when B2B rebates create real growth – and when they quietly destroy margin. Drawing on Mark’s unusual career arc (private trust funds in Jersey, group finance at Grafton Group, and now rebate strategy), they dig into cost-plus traps, rebate vs. discount decisions, and the contract/ops misalignments that trigger disputes and missed cash.

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Merushka Chetty

Nicolò Scoditti – CEO Reveals How to Go Public WITHOUT Raising Money

In this episode, James Kennedy chats with Nicolò Scoditti, co-founder of Hybris Corporate Finance, about taking an Italian martech company public via a direct listing – why they chose it over a traditional IPO, what it actually does (no new shares, no fresh capital), and how it can unlock credibility, liquidity and a future funding path. Nicolò also lifts the hood on running a fractional CFO practice for lower-mid-market firms in Italy – turnarounds, PE/VC dynamics, and the nuts and bolts of staffing multi-client finance teams.

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Merushka Chetty

Devin O’Brien – I Built a 7-Figure Business in 2 Years (Without Experience)

James Kennedy sits down with Devin O’Brien, co-founder of Kordis.io, to explore how productized services are reshaping the world of fractional CFOs. Devin shares his journey from Penn State finance graduate to KPMG M&A associate, and how he made the leap from corporate deals to building a high-growth financial services firm. They dive into cleaning up chaotic startup books, implementing spend control, and why real-time financial collaboration beats traditional reporting.

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