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Latest News & Resources for CFOs

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Shane Bender – Agency Finances Are BROKEN – 3 Blind Spots Killing Your Profits

In this episode, James Kennedy sits down with fractional CFO Shane Bender, founder of Bender CFO Services, to dig into the financial realities of running a marketing or digital agency. Using his love of weather models as a metaphor for forecasting, Shane explains why most agency owners are flying blind on margins, cash flow, and growth targets – and how better data, simple models, and discipline can turn chaos into clarity. From client-level profitability to weekly cash planning and “smarter” goals, this conversation is a practical roadmap for agencies that want to grow without blowing up their finances.

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Elliott Gaspar – UK’s Secret Weapon Against Silicon Valley

In this episode, James Kennedy sits down with Elliott Gaspar, UK-based Fractional CFO and founder of a fast-growing finance practice, to unpack how the UK’s unique tax-advantaged investment schemes (SEIS/EIS) can accelerate early-stage growth – and how easily founders can lose their eligibility without realizing it.

Drawing on a career that started in Oxford University finance, scaled through private-equity-backed energy infrastructure, and evolved into advising high-growth, asset-heavy startups, Elliott explains why CFOs must be storytellers, how to build investor-ready financial models, and why UK entrepreneurs still underestimate the power of compliance-driven incentives.

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Merushka Chetty

Chris Gwinn – CFO Adds $1M EBITDA Without Timesheets

In this episode, James Kennedy sits down with Chris Gwinn, CFA and founder of Midwest CFO, to unpack how a fractional CFO helped a $7.5M digital agency boost gross margins from 26% to 48% and add $1M in EBITDA – without forcing creatives into traditional timesheets. Chris shares why he exited a successful process-improvement consultancy to build a more recurring, finance-driven practice, how he uses podcasts as a growth engine, and the simple pricing and cost-allocation shifts any B2B services firm can use to increase valuation.

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Here's what they have to say about ProcurementExpress.com

"It allowed us to lower our supplier base and increase volumes with core suppliers which led to significant cost savings"
Kevin O'Neill
Kevin O'NeillFinance Manager - ISS Facilities
"It has removed all of the frustration for me because people now only get paid when they should be getting paid!"
Colette Harte
Colette HarteExecutive Director - UNICEF Ireland
"Procurementexpress.com enabled us to be fully transparent and maintain proper purchase control records"
Cian O'Flaherty
Cian O'FlahertyCEO - Feed The Heroes

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