June 26, 2025

Mike Jerman – Why PE Firms NEED Fractional CFOs

In this episode James Kennedy sits down with Mike Jerman, founder of Hollywell Partners, to dive deep into the world of financial due diligence, quality of earnings, and the real work behind private equity deals. Mike shares his unique journey from Air Force captain to PwC director and ultimately founder of a high-performing fractional CFO firm that he later sold to a PE-backed group. They explore why private equity firms rely on fractional CFOs, the hidden risks revealed in due diligence, and what really separates accounting from financial storytelling when preparing a business for sale. Mike also opens up about how his firm discovered fraud during a routine quality of earnings check – and what business owners can learn from that. Stick around to the end to hear Mike’s heartfelt tribute to his business mentor, and why mentorship is one of the most underrated drivers of success.
The Gross Profit Podcast
The Gross Profit Podcast
Mike Jerman - Why PE Firms NEED Fractional CFOs
Loading
/

Show Notes

In this episode James Kennedy sits down with Mike Jerman, founder of Hollywell Partners, to dive deep into the world of financial due diligence, quality of earnings, and the real work behind private equity deals. Mike shares his unique journey from Air Force captain to PwC director and ultimately founder of a high-performing fractional CFO firm that he later sold to a PE-backed group.

They explore why private equity firms rely on fractional CFOs, the hidden risks revealed in due diligence, and what really separates accounting from financial storytelling when preparing a business for sale. Mike also opens up about how his firm discovered fraud during a routine quality of earnings check – and what business owners can learn from that.

Stick around to the end to hear Mike’s heartfelt tribute to his business mentor, and why mentorship is one of the most underrated drivers of success.


About Mike Jerman:
Mike Jerman is the founder of Hollywell Partners, a firm that provides private equity-grade CFO and controller services to clients across North America and the UK. A former Air Force officer and PwC deal specialist, Mike brings a rigorous, no-nonsense approach to financial leadership – whether it’s turning around a distressed company, preparing a business for sale, or uncovering the truth during due diligence.


What You’ll Learn:

  • Quality of Earnings 101: What it means, how it’s different from an audit, and why it’s critical on both the buy and sell sides.
  • Why PE Loves Fractional CFOs: A behind-the-scenes look at how CFO-as-a-Service powers value creation across multiple portfolio companies.
  • How to Spot Red Flags: Real-world examples of fraud, add-back manipulation, and cost control failures uncovered during diligence.

Episode Highlights:

“A quality of earnings report isn’t just numbers – it’s the narrative that buyers need to trust.”

“We’re not your typical fractional CFO firm – we’re built for PE expectations from day one.”

“Even great businesses have blind spots. Diligence shines a light on what’s hiding in plain sight.”


More About Mike’s Role:
At Hollywell Partners, Mike Jerman leads a senior team of finance professionals who support private equity firms, search funds, and growing businesses with fractional CFO and controller services. From technical accounting and deal prep to full financial turnarounds, Mike’s team delivers results that stand up to investor scrutiny. Following a successful exit to a PE-backed platform, Mike now plays a larger leadership role – mentoring finance professionals and expanding Hollywell’s ability to serve complex, fast-moving clients.

The Gross Profit Podcast

More Episodes

Merushka Chetty

Joe O’Regan – Why 90% of Startups Waste Their Capital 

James Kennedy chats with Joe O’Regan – founder of Intrinsic CFO and an ACCA-qualified fractional CFO – about the full arc of capital: deploying it in banks, raising it in corporate finance, and managing it inside growing SMBs. From wind-farm project finance and PPAs to benchmarking margins and preparing for exit, Joe breaks down how smart capital allocation – and the “three Es” (economical, effective, efficient) – drives durable growth. Along the way: dairy-farm grit, Big Four consulting, Canada radio days, and why every business should be “always ready to sell.”

Listen Now »
Merushka Chetty

Haim Ratzabi – The Startup Secret They Don’t Want You to Know

James Kennedy chats with Haim Ratzabi, founder of HR Boutique CFO Services in Israel, about building and scaling companies in the Startup Nation – from early finance ops through U.S. GAAP/IFRS readiness and the long road to a NASDAQ listing. Haim explains Israel’s unique mix of government R&D support, elite military tech networks, and a deep advisor ecosystem (Big Four + global law firms) that helps startups go global. You’ll hear what it really takes – time, fees, bankers, tooling – to go public, when to bring in a fractional CFO, and how to structure finance so founders can move fast and pass investor/bank scrutiny.

Listen Now »
Merushka Chetty

Karl Baker – The Third Exit Strategy NO ONE Talks About! 

James Kennedy sits down with Karl Baker, CPA and founder of Baker CFO Advisory, to unpack a third path to ownership and exit: employee ownership paired with open-book management. Drawing on Jack Stack’s The Great Game of Business and Karl’s decades in public accounting and fractional CFO work, they dig into ESOPs, teaching every employee the P&L, and the cadence of weekly financial huddles that move companies faster—without chaos. We also get into when to bring in a fractional CFO, how to get bank-ready for growth, and why decisions made with 60–70% of the data often beat waiting for “perfect.”

Listen Now »