Browse Category: Marketing

Ask The Experts: Does Google And Facebook Advertising Work For Small Business Owners

Does Google and Facebook advertising work for small-business owners ask the experts

Google and Facebook advertising have taken the internet by storm and if you’re not advertising with them you are missing out. But With so many rules to follow in doing so, it’s hard to keep track of where you rank and if you are doing enough to get it right.

According to a survey done by Small Business Trends, 62% out of 2600 small businesses that did the survey say Facebook ads are Fruitless and there is hardly and ROI.

The experts don’t necessarily agree with this and are of the opinion that properly targeted Facebook (and Google) ads do provide results.

Continue Reading

5 Interesting Pillars of Marketing Strategy

5 Interesting Pillars of Marketing StrategyIn marketing, strategy is everything. You need to meticulously design a winning plan of action for successful business results. Just like in a war situation, everything boils down to the art of planning and directing overall military operations and manoeuvres in a battle. If you don’t plan well, you will lose the war. Similarly, in order to have a competitive advantage in business, you need to plan to win.
Continue Reading

The Role of Emotion In Purchasing

The Role of Emotion In Purchasing (1)Emotions are considered one of the main factors that affect purchasing decisions. In general, people’s perceptions are that rational analysis is the basis of the choices they make when buying. In reality, emotions substantially influence and determine how people decide when purchasing products. Continue Reading

5 Ways to Avoid Project Budget Overruns


5-Ways-to-Avoid-Project-Budget-OverrunsAvoiding budget overruns on a project is a key priority of top management. If a project goes wildly over the budget, as they often do, it will not be considered a success. Even if it’s delivered on time and meets expectations, it will still be considered a failed project if the financial resources went above budget.
Continue Reading