Browse Author: James Kennedy

How to Ace Customer Success

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You could argue that our software is not the fanciest.  You could argue we don’t have a huge feature set but you cannot argue with over 200 four and five-star reviews for on Capterra. The software comparison site tracks us along with all of our competitors on a range of issues and customer feedback is the most important. We are almost an order of magnitude ahead of our nearest competitors and in this article, I’ll share with you how we got there.

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Business Budgeting For Dummies

Business Budgeting For DummiesPlease keep reading only if;

  • You had a great sales month but, to your dismay, have no money in the bank.
  • Your business is growing fast but there is never enough left over to give yourself that raise you so richly deserve.

Or my favorite:

  • Opening your management accounts feels like scratching off a scratch card, you never know what you are going to get.

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The $83 Cup of Coffee

coffee_1Buying a customer a cup of coffee is a small token of appreciation. Even at $4.5 organically and responsibly grown, Ethiopian Blue Mountain brew seems like small beans. Pardon the pun.

Or maybe it isn’t so small. Depending on the business you are in. Lets say you work for FedEx which has a current Net Margin of 5.4%. That means for ever dollar spent, they need to work to earn $18 in sales to make up for it. Put another way, if you are lucky enough to get FedEx to buy you a cup of coffee, it will cost them $83 in sales to make up for it.

If you are lucky enough, like Google or American Express, where margins are high, their cup of coffee will only cost $22.

So can you see why managing cost can have such a dramatic impact on company profitability? is the fastest way to get company spending under control. Register for an account today.

5 Steps to Help You Pick Up The Pieces of Failed Marketing Campaigns.

Heartbreaking Marketing Mistakes

A failed marketing campaign is a beautiful thing.   It may rip your heart out and stomp all over your ego, but it, more than any other, marks progress.  Most small companies can’t handle the failure.  Discovering a new method of acquiring customers is just too costly.  Investing time and money into something that yields no return is not sustainable.  Thus the term “marketing campaign” conjures up images of board room tables, sharp suits, big brands and big biz. Continue Reading